Home Inns, Avis’s First-Out Multi-Union Alliance Expert: The Trend

The industry believes that this is the general trend of economic hotel development.

The world’s largest car rental brand, Avis, and China’s largest economy hotel brand, Home Inns has recently reached a “diversified alliance”.

Yesterday, relevant persons of Anji Automobile Leasing Co., Ltd. disclosed to the “Daily Economic News” that Avis has reached a strategic cooperation agreement with Home Inns Hotel recently. Both parties will, through their respective networks and channels, mutually recommend and unite. Sales of specific joint products or products of both parties.

In accordance with the agreement, Anji Car Rental Co., Ltd. has become the preferred car rental service provider for Home Inns. It provides car rental services for all Home Inn members and in-house customers. At the same time, Avis recommends Home Inn as its preferred hotel brand to its members and guests to provide travel services. Quality accommodation products and facilities.

Avis Car Rental is the world’s largest car rental group. Its Anji Car Rental Co., Ltd., a Chinese subsidiary, currently has 10 outlets including Shanghai, Guangzhou and Beijing, more than 400 employees and more than 2,000 rental operations. The car is currently the largest professional car rental company in the country. The Home Inns has 91 chain hotels in 26 cities across the country, making it the fastest-growing hotel in the country with the largest number of opened hotels.

The "Diversity Alliance" between Avis and Home Inns is the first in the domestic economy hotel sector.

According to industry insiders, the main consumer groups in China's car rental industry are the middle class and business people in business and tourism. This happens to be the same as that of budget hotels, and consumers often live and travel in the travel process. The issue they are most concerned about. Home Inns and Avis have solved the problem of guest accommodation and solved the travel problem of the guests, which is bound to create a larger scale effect in the “diversified alliance”. In fact, when budget hotels originate abroad, they are based on motels.

Relevant persons from other economic hotels such as Jinjiang and Super 8 stated that after the company has reached a certain scale, it is a general trend to conduct “diversified alliances” with local car rental companies, travel agencies, etc., and will become a budget hotel competition in the next five years. One of the new focuses.