In the fourth quarter of 2010, Macau's retail sales reached 8.18 billion yuan, marking a 25% year-on-year increase. Among the various sectors, watches and jewelry accounted for 1.91 billion yuan, making up 23% of total sales. Department stores contributed 16%, adult apparel 11%, leather goods 10%, while auto and supermarket items took up 7%. Makeup and health supplies represented 4% of the total, and automotive fuels accounted for 3%.
Compared to the third quarter, which was revised to 7.53 billion yuan, retail sales in the fourth quarter rose by 9%. Notably, adult clothing saw a sharp increase of 34%, followed by makeup and hygiene products at 33%, and department stores rising by 21%.
Throughout 2010, total retail sales totaled 29.5 billion yuan, reflecting a substantial 32% growth from 22.35 billion yuan in 2009. The most significant increases were recorded in leather goods (up 64%), watches and gold ornaments (up 48%), and cars (up 43%).
When excluding price factors, retail sales in the fourth quarter of 2010 grew by 16% compared to the same period in 2009. Footwear, leather goods, and makeup and hygiene products all saw impressive gains of 47%, 44%, and 44% respectively, while adult clothing increased by 30%.
Looking at quarterly comparisons, sales volume in the fourth quarter rose by 5% compared to the third quarter. Makeup and hygiene products surged by 35%, while footwear and adult clothing increased by 30% and 28% respectively. Over the course of 2010, retail sales volume rose by 22% compared to 2009, with leather goods showing the highest growth at 55%.
Regarding sales performance, approximately 19% of retailers reported that fourth-quarter sales were lower than those in the third quarter, but this was 25 percentage points below the previous quarter’s expectations. This suggests that most retailers—81%—experienced stable or improved sales.
On the pricing front, 52% of retailers noted that prices remained stable, while 36% observed an increase. Only 12% believed prices had declined.
When comparing the fourth quarter of 2010 to the same period in 2009, around 68% of merchants stated that inventory levels were normal, while 12% reported low stock levels.
Looking ahead, about 79% of retailers expected sales in the first quarter of 2011 to either increase or remain stable compared to the fourth quarter of 2010. Only 21% anticipated a decline. Additionally, 89% of retailers predicted that prices would stay stable or rise, while 11% expected a decrease.
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