Every generation is shaped by the social environment in which it was born. As these generations grow and gain a sense of autonomy, they begin to react to and influence the times they live in. In China, the relationship between fashion and the domestic clothing industry has evolved significantly across the 70s, 80s, and 90s generations. Since the reform and opening up in the late 1970s, each generation has interacted with the era they lived in, both shaping and being shaped by it.
On one hand, they were influenced by the fashion trends of their birth era, gradually developing their own unique style and consumption habits. On the other hand, as they entered youth, they began to express their individuality and contribute to the evolution of the garment industry. Today, walking into a large department store or shopping mall, one of the most noticeable aspects is how clothing brands dominate the space, far exceeding the proportion of other goods. These diverse fashion options cater to different consumer groups—some prefer mature styles for middle-aged individuals, while others are drawn to trendy, youthful designs.
This diversity is directly tied to the current consumer trends and the main demographic groups driving the market. The primary consumers today are those who have become the backbone of society, entering their 30s after growing up during a period of rapid social transformation. This includes the post-70s generation, who have developed strong financial independence, as well as the post-80s and post-90s generations, many of whom benefit from parental support. These three generations have experienced vastly different social environments, education systems, and economic conditions, leading to distinct fashion preferences and spending behaviors.
The post-70s generation grew up during an era of simplicity, where "gray, blue, and green" uniforms dominated. They were raised with a strong sense of thrift and practicality. By the late 1980s and early 1990s, as they entered adulthood, they became the first wave of people embracing fashion after the reforms. Over time, their tastes shifted toward comfort and natural fabrics, reflecting their upbringing and values.
The post-80s generation, on the other hand, benefited from the early stages of China’s economic growth. They came of age during the opening of the consumer market to global brands, and the rise of the internet gave them access to international fashion trends. This generation tends to value brand names and status, often seeking satisfaction through recognizable logos and premium products.
The post-90s generation, born into a digital world, is highly independent and values personal expression. They are less concerned with traditional brand names and more focused on self-expression through fashion. For them, clothing is a way to showcase individuality, not just follow trends. A mismatch in style can be seen as a failure in self-presentation.
In summary, the 70s generation values comfort and practicality, the 80s generation seeks brand recognition, and the 90s generation prioritizes self-expression. These differences have driven the diversification of China's clothing industry, leading to a wide range of brands targeting specific age groups. As these generations continue to evolve, so too will the fashion landscape, ensuring that the industry remains dynamic and responsive to changing consumer needs.
Pastoral Floral Style Bed Three Piece Set
About this item
- Super Soft&Breathable-3 Piece Bed Sets is made of polyester fiber fabric, which is soft and breathable, giving you a comfortable sleeping experience. Bedding Sheet Set is available all seasons,keeping you warm in winter and refreshing in summer.
- Zipper&Ties-Microfiber duvet cover with hidden zipper closure and 4 corner ties, easy to efficient fix and protect comforter from getting dirty. Skin-friendly and breathable quilt covers keep your body fresh all night, ensure adequate sleep, usher in a relax and comfortable new sleep experience.
- Queen Size 3 Pieces Bedding Sets: 1 duvet cover, 2 pillowcases, and no quilt. 3 Piece Bed Sets are only printed on one side,and we support custom design services to meet all your needs.
- Scope of Application-Whether you are buying duvet covers for bedroom,guest room,vacation home,hotel. Bedding Set is a good choice. Meanwhile bedding sheet set is also a warm and intimate gift for Christmas, Thanksgiving, Valentine's Day,Mother's Day, Father's Day, Anniversaries, St. Patrick's Day,Easter,wedding, birthday,and other holidays.
- Easy Cleaning-Our sheets and pillow shams are machine washable, give you peace of mind. We recommend you to clean before use, it will be more skin-friendly and comfortable. Any question, please contact us for further assistance, we will give you satisfactory answer.
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Nantong Houmeng Textile Co., LTD , https://www.thickdream.com