"Successful and realistic, with less reliance on elaborate plots" was a principle summarized by Zeng Guofan through years of practical experience. In the early days, he established the Xiang Army and achieved several victories. However, during the Battle of Jiujiang in Jiangxi, his naval forces were almost completely destroyed, leading to a major defeat. After this setback, Zeng Guofan reflected deeply on past failures and developed the strategic idea of "being successful and realistic, using fewer complicated plans." This shift in thinking marked a turning point in his career, transforming his approach from repeated defeats to eventual success against the Taiping Heavenly Kingdom, earning him a legendary status.
The Chinese have always had a deep admiration for grand strategies. Figures like Liu Bang, who managed to gather top talents and establish a long-lasting dynasty, were not always popular among the people. Similarly, Zhuge Liang, though limited in territory, is still widely praised for his wisdom and integrity. This cultural tendency often leads people to chase after dramatic strategies rather than practical solutions.
A steady and realistic approach, with less emphasis on complex schemes, may seem "solid" or even "slow," but it avoids critical mistakes. While it might appear rigid or overly cautious, it helps prevent systemic risks. Although it may not always be the most innovative, once it identifies a promising direction, it commits fully and stays ahead of others. It may not hire the most talented individuals, yet it can inspire ordinary people to achieve extraordinary results. Though it may be outmatched in certain areas or at specific times, it remains stable and resilient. A small mistake from the opponent could quickly turn the tables in its favor.
This principle also applies to regional market operations. When comparing strong and weak markets, the difference isn’t in promotional methods, display styles, or image delivery. The real distinction lies in terminal layout and product selection.
In a strong market, the layout is usually well-organized, with prominent placement and complete product ranges. Prices are reasonable, and promotions are common, but their purpose is clear—either to counter competition or manage excess inventory.
In contrast, weaker markets often focus too much on minor details. They pursue varied and creative promotional activities, sometimes resorting to gimmicks just for the sake of promotion. I remember when I first joined the company, a branch manager complained that all the current promotions were just about discounts, gifts, and free samples—this reflects the same mindset.
In short, a solid and practical strategy, though not flashy, often leads to more sustainable success.
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