Diesel acquires Dutch designer brand Viktor & Rolf

Diesel boss Renzo Rosso went one step further to establish the “Most Influential Fashion Group of the Future”. He completed the acquisition of Dutch designer brand Viktor & Rolf.

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Diesel boss Renzo Rosso went one step further to establish the “Most Influential Fashion Group of the Future”. He completed the acquisition of Dutch designer brand Viktor & Rolf.

The specific transaction amount was not disclosed, Rosso plans to invest in this combination of designers, extend the product line and open stores in popular locations. Negotiations on this marriage began in September 2006, during which Viktor & Rolf contacted other potential buyers. Renzo's understanding and support of creativity eventually led to V&R's enthusiasm.

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