The core of the new and old kinetic energy conversion projects being implemented in Shandong is to promote the development of new technologies, new industries, new business models, and new models, and realize industrial intelligence, smart industrialization, industrial integration, and high-end branding. In Zibo, Taiwan, the traditional cowboy clothing company Hai Sibao, from the "big orders" to "private custom" transformation, intelligent transformation allows companies to rejuvenate the new life.
“This is a customer of ours in Shenzhen who put his name on a button, called Chen Shuguang. He used to be an ordinary pair of trousers. Now it is a souvenir with personal emotions,†said Ma Xueqiang, Chairman of Shandong Haisibao Garment Group. reporter.
In the finished product shop of Haysberg Garments, Chairman Ma Xueqiang showed each piece of jeans that are different. These are customized according to personal preferences and online design.
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Liu Jing, a citizen of Zibo, said: “Sometimes when I try on it, I’m eager to buy it, but it’s very fat. If the position of this embroidery can be adjusted, even if it’s color, if it’s possible, if there’s a sense of participation I feel like I can design a pair of jeans, especially with a sense of ownership.â€
"Privately customized" jeans come from this smart manufacturing line. A pair of trousers carries a magnetic card. Workers must first swipe and then sew.
Fu Huiqing, a worker from Shandong Haisibao Clothing & Fashion Group, said: “Every piece of custom craftsmanship, lines and models are different. I brush a credit card and I know what I’m going to do with this process. What line, then the corresponding line change"
“Private Order†was forced out by the market. Like many traditional clothing companies, Heisberg has always been making big orders. A style of more than 5,000 orders, one earned a dollar or two, and the days are comfortable. However, since 2014, orders have begun to shift to countries in Southeast Asia, and orders in Haskorberg have declined sharply.
“It may have fallen by more than 50%. Like a customer, we originally placed an order of more than 300,000 pieces for us and it became 100,000 pieces. We expect that it will become increasingly difficult for us to make more money.†Shandong Haisibao Clothing & Fashion Group Vice President Zhang Weiqing told reporters.
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In Heisberg, how to open up new markets, the company's business-to-target activities took place around the country. The Ma Shiqiang of Heisberg followed the entrepreneur team organized by the city to visit the Industry 4.0 demonstration company in Germany. After returning home, Ma Xueqiang set the national intelligent manufacturing demonstration enterprise Red Collar Group as the target of the bid and invested 40 million yuan in two new smart cowboy production lines. The first batch of products could hit the wall.
Ma Xueqiang said: "We donated 1,000 pieces. The data provided by customers basically has no opinion. However, we have measured the size of 50% of our customers. We sum up, and our method of measurement needs to be unified. â€
After the re-commissioning of the smart production line, reliable and stable production capacity has now been formed, independent orders, intelligent typesetting, automatic cutting, production cycle shortened from one month to seven days, each style is an order, customized for customers in the past year 20,000 pieces of denim, the profit is equivalent to 10 times the ordinary foreign trade orders.
Zhao Peng, chairman of the Zibo Light Industry Textile Industry Association, said: “Traditional manufacturing creates a so-called smile curve because traditional manufacturing is very low-end in the smile curve, smart manufacturing is different, and smart manufacturing is flexible. Manufacturing, in the entire industry chain, it is in a leading role, subverting what we previously called the smile curve."
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Today, Heisberg also signed an agreement with international e-commerce giant Amazon to become Amazon's global apparel network co-manufacturer. With the help of the Internet, it sells directly to consumers worldwide. The export price of products has increased from the traditional foreign trade of US$12/piece to an average of US$28. / Pieces.
[Reporter's Notes] "Inventory" is a straw that suffocates many clothing companies. The traditional model is what companies do and what consumers buy. When clothes are stuffed with wardrobes, people's needs become more and more individualized and consumers are in demand. Through intelligent systems, it is reflected in the front-end of production, and it is forcing the transformation of enterprises. This is a structural reform on the supply side and is also the essence of the transformation of the kinetic energy of traditional enterprises.
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