On the afternoon of March 29th, at the 751D·PARK Central Hall in Beijing, at the China International Fashion Week in 2017, Jindi Chocolate held a costume conference with the theme “1990, I want to talk to you about youthâ€.
In fact, the two names that seem to have nothing to do with the Golden Emperor and the Shangtian Flower Field have quietly buried their origins since the birth of the year. The cross-border appearance of the two has made the fate of this 27-year period bloom and bloom. Another kind of charm. The reason why this is a 27-year fate is because Jindi Chocolate was founded in 1990, and the brand manager of Shangtian Huatian was born in Chengdu in 1990. Both of them came with respect for that era. .
As the first chocolate factory in China, Jindi Chocolate has made a new return to the brand of “only for the most loved onesâ€. The crossover with the cutting-edge designer brand and the flower field is also the beginning of the new vitality of the new Golden Emperor. Jindi Chocolate will also have greater market action. The new debut of the Golden Emperor Chocolate is full of new hopes, with a new brand image facing the market. Since its establishment 27 years ago, Jindi has thanked consumers for their choice and sent a letter of love to consumers, "1990, Jindi thanked you." At the same time, China's chocolate market should also thank Jindi as a pioneering brand. contribution.
Speaking of this cross-border new product launch conference, Ren Yi said: "This is actually a tribute to youth, nostalgia and ideals. There is a strong sense of humanity that allows us to travel around time and space. The flower field is actually a post-90 perspective. To express the Chinese culture brand in the eyes of young people, the fashion sense of forging ahead also has a respect for the classics of the past era. This is also the reason for this hand with Jindi Chocolate, the brand concept of Jindi and the design of this season. The style is very recognizable, and my impression of the brand of Jindi Chocolate is also very good, so this season's release chose a lot of related elements to add to the fashion design."
The simple stage is not gorgeous, and there is not much gorgeous music. 32 sets of women's wear and 8 sets of men's wear are so low-key appearances. This autumn and winter release of the clothing adhering to the brand "dreamer, freedom, diversity, gender-free, the infinite possibilities of the new era" consistent philosophy, blending the designer's childhood memories of the 90s, in that people are more willing to talk about ideals The era has come to the audience with modern design methods. The simple silhouette and the nostalgic color match the abstract characters, like a modern poem of literary style: our journey is like the sea of ​​stars, although the time has passed but the dream remains. 1990, I want to talk to you about youth.
On the stage, the model interprets the designer's thoughts—that is, the story that carries the emotions of the times. The love at that time only needs to be treated warmly. Ren Yi expresses his love and respect for that time in different ways - youth, ideal, life, the designer fully integrates his emotions with the silhouette, color, fabric, and pattern of the costume, and tries to reverse thinking. The design technique and the boring of breaking the original, recalling the memory of the past without losing the sense of fashion. At the same time, the designer also tried to use the oldest embroidery method to seek innovation in inheritance and try more rich emotional expression.
In the choice of color, Shangtian Huatian fully combines the product elements of Jindi chocolate. The application of high-grade gray tones such as chocolate color, military green, and navy blue is full of sensation and not dull, white, big red and other bright colors embellish, Gives clothing a lot of stylish taste. In the application of the pattern, the Jindi brand gene curve was added to the fashion design by means of geometric pattern stitching. The related patterns of the brand cross-border new products such as: the other side of the flower, stamps, bicycles and other elements bring a more dynamic artistic conception. In the application of materials, the material, the thick needle yarn, the yarn, and some new light-sensitive material fabrics interpret a sense of time that is not outdated, and has a humanistic atmosphere and a sense of time.
The conference ended in the accompaniment of "The Baikal", melodious and quiet, and it is enduring. People seem to follow the designer to watch a movie in the tunnel, and bring the past scene to the stage with fresh design, but it is faintly identifiable. Perhaps this is the Golden Emperor Chocolate and the flower field. Nostalgia and popularity, just like the theme of the conference, after the time, let's talk about the youth once and create more possible futures.
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