The commercial sense of sneakers in this area is naturally the most sensitive. This year, they are more active in promoting innovative innovations in sports shoes, targeting audiences ranging from fitness fanatics to environmental fighters to those who like retro style. Some have launched new fitness tracking sneakers, some launched 3D printed shoes, and even shoes that can automatically tie shoes.
Here are the most exciting sneakers from 2016 to the present, and they are about to set off a future revolution in sports shoes.
Adidas eco-friendly sneakers designed for environmentalists: Adidas x Parley
This summer, Adidas launched a sneaker made of recycled plastic. British designer Alexander Taylor compiled waste materials (including discarded fishing nets) recovered from the sea into fine yarns and stitched them into this new type of sports shoes.
The Adidas x Parley sneakers, created by Adidas teamed up with Parley for the Oceans, are made from recycled marine waste, demonstrating that sport and environmental ethics can work together.
BMW sports shoes for car enthusiasts: Puma BMW M X-Cat Disc
Looking forward to the future of smart cars, forward-thinking companies will move in the "pioneer" and "trend" directions, which is why people are not surprised when BMW tries to enter the fashion field.
Created by Designworks and Hummer, this BMW M X-Cat Disc sneaker is inspired by BMW's transformable sports car "GINA Light Visionary". The GINA Light Visionary has a seamless outer body design with a gap and a highly durable fabric with excellent resistance to stretch covering the entire metal structure. The surface of this shoe is made of a flexible fabric that draws on this avant-garde concept, including a dazzling silver body, a geometric laser-cut pattern with a toe cap, and a DISC turntable system that can be used to adjust the tightness of the shoe. The Hummer UK official website sells for £179.
Under Armour's smart running shoes for sports fans: SpeedForm Gemini 2
This spring, American sports brand Under Armour teamed up with HTC to release a high-speed running shoe for the marathon runners, The SpeedForm Gemini 2. This pair of shoelaces has a built-in computer chip that can calculate the mileage, stride and speed data, and then the data will be automatically uploaded to the app to help you better understand your physical condition.
Under Armour step Nike and Xiaomi's footsteps introduce sneakers that can be connected to the app, but hopefully rely on synchronized sports wristbands, scales and heart rate monitors to win the hearts of fitness fans. (These are all developed in cooperation with HTC)
SpeedForm Gemini 2 UK official website is priced at £130.
Commemorating the "Back to the Future" series of retro sneakers that automatically lace your shoes: Digitsole smart sneakers
This year's technology company Digitsole showed off at the CES conference that this smart sneaker can connect to a smartphone or watch, help the feet to warm, track the mileage, and even the high-tech sports like the movie "Back to the Future 2". The shoes automatically help you tie your shoes.
Nike also launched the first pair of automatic sneakers - HyperAdapt 1.0 (released in November), but Digitsole's high-top sneakers and "Back to the Future 2" in the shoes worn by McFlough More like.
The official website of Digitsole is priced at £307.
3D printed Olympic sprint shoes
As athletes continue to break new records, sports brands are more enthusiastic than ever to use 3D printed sneakers to help athletes achieve better results. Some of the sneakers at this year's Olympics were printed using 3D technology, including Brooks' Hyperions and New Balance's Vazee Sigmas.
However, these brands have been smashed by Nike's spikes designed for the Olympic sprint program. Nike has tailored the sneakers for the medal contenders Allyson Felix (USA) and Shelly-Ann Fraser-Pryce (Jamaica).
Shift Wear personalized custom color electronic ink screen sports shoes
Just look at the fashion leader brands WonderLuk, Shoes of Prey and Mon Purse to know that personalization is a good way to win customers' hearts.
The newly released ShiftWear sports shoelace has a flexible, waterproof HD color electronic ink display that lets you use the app to present the pattern you want on your shoes.
These shoes are available in low, medium and high styles. All you have to do is to use your imagination. You can book in advance at https://store.shiftwear.com/ or wait until 2018 to purchase in a physical store.
Golf shoes
Not wanting to be defeated by rival HTC, Samsung also launched its own IOFIT smart sneakers to target audiences in golf enthusiasts.
Manufactured by Samsung's subsidiary Salted Venture, launched at the Mobile World Congress in Barcelona, ​​this kind of sports shoes can
IOFIT uses built-in sensors to provide real-time data to athletes, such as the strength of each part of the athlete's foot, which helps athletes adjust their center of gravity and achieve better results.
You can book online in advance and expect to ship in January 2017.
EasyJet Sneakairs smart sneakers designed for road idiots
This design looks a bit like a joke, but EasyJet does show us what our shoes can do for us in the future.
The pair of sneakers can indicate the direction to the user by vibrating to the left or right, and to navigate the person wearing the pair of shoes in a strange city. In this way, the person wearing the shoes does not have to look down at the map on the app. We know that it’s troublesome to keep staring at Google Maps, but is this world ready for the arrival of this smart sneaker?
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