Subvert the traditional textile industry to find new momentum

The development of society has entered a new era in which the old and the new have alternated, emerged, and declined without any precedent. It seems that companies are falling and standing up in an instant. Continuous reshuffling and re-aggregation of values ​​have inexorably forced companies to change their traditional operating models. In the textile and apparel industry, whether it is manufacturing or distribution, it must be transformed into a network, intelligent, green, flexible and service-oriented.

"Thirteenth Five-year Plan" Puts Forward New Position

Judging from various indicators in 2015, the overall performance of the textile industry has been slowing down and stabilizing, industrial restructuring has continued to advance, and the consumer goods industry such as textile and light industry has contributed more than 30% to industrial growth.

From the perspective of industrial properties, textiles and clothing are industrial products that meet the material needs of the people and are also the cultural carrier for enriching people's spiritual life. The textile industry has economic contributions that promote economic growth and stimulate employment, as well as cultural contributions to beautify life and promote culture.

From the point of view of industrial responsibility, the textile and garment industry first produces high-quality products, forms an effective supply, and satisfies people's new expectations for a better life. This determines the textile and garment industry as an important civilian production industry and an industry that creates new advantages in internationalization. The requirements for the development of the industry cannot be reduced and the quality of the industry development cannot be reduced.

From the perspective of industrial mission, the development of the textile and apparel industry to promote ecological civilization and social harmony is an important mission. This determines that the direction of green development and responsibility development in the textile and clothing industry will not change in the process of building a well-to-do society in an all-round way, and the purpose of serving the people's livelihood and improving people's livelihood will not change.

Therefore, the "Thirteenth Five-Year Development Plan for the Textile Industry" put forward a new formulation of the industry positioning:

"The textile industry is China's traditional pillar industry, an important civilian production industry, and an industry that creates new international advantages. It is an industry combining technology and fashion, clothing consumption, and industrial use. It is beautifying people's lives, stimulating related industries, and stimulating domestic demand growth. We must play an important role in building an ecological civilization, enhancing cultural confidence, and promoting social harmony."

"The creation of new international advantages, the integration of science and technology and fashion, the simultaneous consumption of clothing, and the use of industrial products" are the inevitable requirements and necessary processes for the transformation and upgrading of China's textile industry to the high end.

Development to find new kinetic energy

The "National 13th Five-Year Development Plan" proposes to insist on demand leadership, supply innovation, increase supply quality and efficiency, activate and release effective demand, form a highly efficient cycle of coordinated interaction between consumption and investment, demand upgrade and supply upgrade, and enhance development. New kinetic energy.

In terms of market demand, individualized consumer demand needs to be met urgently, and the shortage of rural and poor people's consumption needs to be filled. In the process of urbanization and new industrialization, 100 million rural residents will be transformed into urban residents during the “Thirteenth Five-Year Plan” period. Taking into account the gap of 1,705 RMB for urban residents and 574 RMB for rural residents in 2015, Only this item will form an increase in apparel spending of RMB 160 billion; in 2015, the per capita clothing expenditure will be RMB 1,164. According to the average annual growth rate of 6.5%, the increase in people’s living standards in 2020 will result in an increase of RMB 660 billion in overall clothing consumption. yuan.

At the development level of the industry, the textile industry currently faces two major direct challenges. On the one hand, it comes from the changes in the market environment and the weakening of market demand. On the other hand, it comes from increased costs, taxes, fees, labor, land, funds, energy, and logistics. And the "eight highs" of the production costs of the exchange rate and other enterprises. The deeper challenge is: After years of rapid development in China's textile industry, the "investment-driven" and "export-oriented" development models based on comparative advantages and late-coming advantages are unsustainable, and the textile industry must be market-oriented. In the new stage of structural adjustment, innovation drive, and green development, new dynamics in the development of the industry need to be found.

Focusing on the task of “three visits, one drop and one supplement” put forward by the Central Economic Work Conference, the stable growth, structural adjustment, transformation and upgrading, and cost reduction and efficiency increase of the textile industry have become key tasks. The “Special Action Plan for Improving the Supply of Consumer Products 2016~2018” has been drafted. Completed, put forward the basic principles of innovation-driven, market-oriented, classified guidance, coordinated development, implementation of increased variety, quality, create a brand "three products" strategy: increase the variety to meet diversified needs, improve quality to meet consumption upgrades, create a brand Realize "Created in China".

Innovation and development should be the fundamental driving force for the transformation and upgrading of the textile industry, through technological innovation, cultural creativity, management innovation, business model innovation and supply chain collaborative innovation to meet consumer demand, optimize the cost structure and promote sustainable development of the industry. More specific are: cost control and quality management are the basis, product design and business model are guarantees, consumer safety and environmental friendliness are the responsibility, and consumption orientation and lifestyle are the goals.

Subvert the traditional wholesale model

How to effectively integrate resources, innovate business models, link upstream and downstream, grasp consumer trends, lead consumer trends, and achieve transformation and upgrading are particularly important and urgent for professional markets and industrial agglomerations.

It is necessary to pay attention to four development trends: social development brings changes in consumption patterns, technological development brings about changes in production methods, the Internet era brings changes in marketing methods, and capital forces bring about changes in the speed of development. As a professional market serving the society, economy, and consumption, the textile and apparel professional market should have new actions under this trend: integrate consumer trends to guide the trend, rely on technological innovation to lead innovation, expand marketing interfaces to enhance marketing, and leverage capital. Has the capital for development.

For the professional market, the essence of the contest between the traditional mode and the modern mode should not be a contest of “doing much more than selling more”, nor a contest of “doing well and selling well”, a successful modern professional. The market model, while detonating consumption, should be based on the combination of social benefits and industrial values ​​that are highly integrated into one set of functions. Such a new business model must be understood as “foreign” and “rectification”.

How to “take advantage” of the “13th Five-Year” development plan and put forward the integration of popular entrepreneurial innovation into all areas of development, encourage various entities to develop new technologies, new products, new formats, new models, and create a new engine for development. How to "build momentum"? As an extension of the textile industry chain, the professional market should respond to industry development needs and policy orientation and build its own core soft power. In recent years, the fifth-generation professional market integrating cluster procurement, merchandise display, e-commerce, and smart logistics has emerged. It is a professional integrated service platform based on professional markets. On the one hand, traditional The close integration of business and e-commerce can help more wholesalers to succeed in their businesses, lead the successful transformation of merchants, and foster more Internet-based customer creation, so as to make the industrial layout more rational and the distribution of business formats more mature. On the other hand, we closely integrate production innovation and service innovation to better optimize the manufacturing production process, improve the business model of the manufacturing industry, meet individual needs, reduce cost levels, and increase the number of jobs while bringing about the transformation and upgrading of traditional models. .

The "fifth-generation professional market" model of "Zhizhi District and Zhimao.com" has allowed market players to upgrade from a single "developer and operator" model to a "business service provider and market partner". This is The fundamental transformation and upgrading is the subversion of the traditional wholesale model and is a beneficial practice in the professional market development and transformation process.