Papi sauce open Taobao shop is not just selling clothes

Papi sauce open Taobao shop is not just selling clothes

Papi sauce open Taobao shop is not only clothes, but also sell "Papi sauce" this IP, selling netizens on "Papi sauce" and "World of Warcraft" feelings.

Papi sauce and his team have been very cautious in commercialization and liquidation. Unexpectedly, Papi sauce actually opened a Taobao shop selling "papi same widow guild T-shirt."

Papi sauce open Taobao shop is not only clothes, but also IP

On the evening of June 13th, papi sauce released a new phase of the film titled “papi sauce video series again in the public number! I watched the movie “Wow!” with no suspense, and the reading amount was divided. Minute 100000+. The difference is that, at the end of the article, papi sauce played its own small ad: “papi with the widow guild T-shirt, can search for a “papi sauce mind” in a treasure shop, today at 18:30 on time for sale (comparatively) ."

At 18:30 pm on June 13th, 3 “Warsaw-made” Warcraft-themed print short-sleeved T-shirts were officially sold, each with a price of 99 pieces and a limit of 99 pieces. All were sold out after 36 minutes. At present, this shop is 0 baby state, no further shelves new baby.

"Papi sauce mind" 3 Warcraft theme print short-sleeved T-shirt

For the test water Taobao store, partner of Papi sauce, Yang Ming, CEO of Beijing Rain Rain Network Technology Co., Ltd., said: “Papi sauce will occasionally try to sell products in various series of videos in the future, all of which are fun and can be video The products combined with the theme can be sales targets, and the core is fun."

Selling "fun" products, this seems to Zhongge brother, is more like selling IP "Papi sauce".

In addition to Taobao, Zhongge Brothers also discovered that in the past month, Papi sauce has been advertising under the public article for papitube recruitment. In response, some speculate that papi sauce may want to create a short video content incubator in the future.

Redcurrency in the university

According to Zhongge Ge, Papi sauce and his team should now be short of money. In March of this year, Papi Sauce has just received 12 million yuan of investment from Real Gee, Luo Jizhi, Light Source Capital, and Star Map Capital. Moreover, under Luo Zhenyu's operation, her single video advertisement also shot a high price of 22 million yuan (the 22 million are said to have been donated to Papi sauce alma mater in the play).

Although there is no shortage of money, if you want to increase the IP of "Papi Sauce", Papi sauce must find a suitable business model and realization channel.

Nowadays, Papi sauce's regular liquidation channel is only rewarded by the WeChat public number and the Taobao shop that tested this water.

In the eyes of Zhongge Brothers, “Papi sauce” opened Taobao shop, is to see the feasibility of net red through e-commerce cash.

The realization of electricity through e-commerce is now the most common method for many online reds.

Wang Sicong, a “national husband,” scandalized her ex-girlfriend “Sydney Cherrye”. Another identity was the e-commerce star. According to statistics, on the 11th day of 2015, Sydney’s Taobao store had a turnover of 10 million. It is rumored that Taobao’s personal income is close to 200 million yuan.

For e-commerce realization, Chen Ou, founder of Jumei Youpin, believes that e-commerce is currently in a state of extreme hunger for traffic and new customers. In the future layout, e-commerce is only a small piece of Jumei, it only belongs to Services, ways to realize value. Integration of film and television, celebrities, online red, content and various resources to create influence, rely on influence to bring traffic and users, and create a new mode of “fashion entertainment + e-commerce” is the future direction of e-commerce.

In addition to the realization of e-commerce, many online reds are also being realized through live broadcast platforms and advertising.

Inviting WebRed to attend the press conference has become the preferred method for many companies to develop cloth games. Net Red was rewarded with a live broadcast conference and paid for the brand's advertising. The brand's popularity and influence depended on its popularity.

In addition to e-commerce and advertising, there are also some Internet users who have accumulated popularity through premium content. For example, Jason, who loves traveling and photography, has released his video taken on the road in the beautiful film since August 2014 and currently has more than 600,000 fans. With the height of attention, Jason will make photos of postcards and mobile phone wallpapers along the way, and sell them in the micro shop.

Comprehensive "Papi sauce" for the job advertised for the papitube, in addition to the "Papi sauce" into a full-channel IP, the realization of high-quality content may be the future direction of development of the Papi sauce team.

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