Traditional shopping malls and e-commerce spring price war has begun

The snow did not melt away, and the spring shopping price wars of traditional shopping malls and electricity suppliers have quietly started. Compared with the average increase of at least 10% in previous years, the Spring Festival price of traditional shopping malls in the Year of Snake did not increase significantly, and some products even fell. Recently, all department store malls in Wuhan have been listed on the “Low Profile” in spring 2013.

In Wuchang Asia Trade Plaza, store promoters said that although there is no concession, the spring price this year is cheaper than last year. “This basic cotton texture is out every year, and the new listing price this year is 178 yuan, but this type of last year also sold for about 220 yuan. Overall, this year's spring price is more than 10% cheaper than 2012 In Qunguang Square, the sales staff of the jeans counter stated that last year's new jeans were priced at seven or eight hundred yuan in the spring and autumn, and the new models this year would be five or six hundred yuan.

At about the same time as traditional brands, in recent days, major online stores have also launched a number of 2013 spring and autumn women's new products in the spring buying campaign, with an average unit price of nearly 200 yuan. Vanke fashion ladies said that fashion women insist on fast fashion play, plans to update every week, about 20 each time, to ensure that fashion women close to the trend. At the same time, on Tmall, the brand new spring specials were launched on the front page of women's stores.

Why does the Spring Snake Market have no "upswing"? According to an analysis made by a person familiar with the textile industry in Wuhan, domestic cotton prices have fluctuated quite a bit in previous years, but prices have been relatively stable since last year. Due to the impact of e-commerce, traditional suppliers are not optimistic about the sales of store counters this year, so they dare not rush to increase prices.

According to a person in charge of the Chinese School of Wear, women's clothing brands have been listed on the market before the Spring Festival. Many businesses have been more aggressive than previous years. In order to make the sales of spring clothes a little longer, this year's spring new products will mainly promote dresses of various fabrics. This kind of practical and fashionable style can be worn in coats or cotton coats in winter. It can be used in various cardigans in spring and can be worn alone in early summer.