The "Good China Voice" co-directed by the four mentors Liu Huan, Na Ying, Harlem Yu, and Yang Kun has become the hottest television program in China at present. The latest advertisement slogan for the autumn and winter of 2012 in Qianlonggang: "At the same time, The same choice, "also shouted the" good voice "of the Chinese down brand. Set "China Famous Brand" and other apparel industry awards in one of the "Thousands of hillock" (http://), in recent years opened the curtain of brand innovation and upgrading, the implementation of the promotion of base expansion, plus A series of innovative measures, such as innovation of large product design, enhancement of terminal construction, marketing services and brand integration, etc., are behind these innovative measures. What kind of brand strategy is intended for development? Before the brand of "warm the most pro-people" and today's "same fashion, the same choice," these two wonderful slogan opened the mystery for us. Just as China's good sound program, mentor Liu Huan once told the young singer Li Xingliang: "At present China's singer is too impatient and China needs your quiet voice." Nowadays, China's down industry is also too impetuous. Many brands Quick success, speculative attitude serious, wait for a win through winter gambling overnight and achieve prosperity overnight, or through the smash hit ads to stimulate sales, this is based on the profit for the sole purpose of brand management, can not sustain the brand's sustainable development, After the hustle and bustle, in the market and industry is nothing more than the superficial. Immersed in the Chinese down industry for more than 20 years, the Millennium brand is like a quiet singer in the industry. After several ups and downs in the industry, it has always been the forerunner of the national brands in China's down industry. "Warm the most pro-people" and "at the same time, with the choice of" these two wonderful slogan reveals: Senjuegang brand from focusing on brand awareness to focus on brand recognition degree of strategic change is from brand to the people Gorgeous turn card. Although the difference between brand name and card is only one word, the meaning is very different. In the modern Chinese dictionary, from the "name" of the interpretation of view, "name", that the reputation, reputation, is notoriously. The entry of "brand name" explanation is more straightforward and simple, that the name of the brand. The meaning of "Minqin" is the brand of the people's minds, based on the recognition of consumers, deepening popular support. This is reminiscent of a "famous quote": "Gold Silver Award than ordinary people's praise, Gold Cup Silver Cup than ordinary people's reputation." This from the "brand name" to "card" thinking and strategic change, perhaps for many down jacket Corporate brand building and development to provide useful thinking. From the "warmth of the most pro-people" to "the same fashion, the same choice," these two wonderful slogan also let us feel the Millennium brand innovation and upgrading strategy to continuously promote and forward. I remember thousands of Kong Gang, chairman of Zongren Yuan once said, "'Warmth of the most pro-people' is the brand advocated by the thousands of Aonang a way of life, for the family, for friends to send warmth and blessings, is China's outstanding A manifestation of traditional culture of affection. "As a well-known down jacket brand to shout out the" warmth of the most pro-people, "such a voice is appropriate. The same fashion, the same choice is to evolve this way of life into a specific way of doing things, and family, friends, and thousands of Aonang brand experience fashion, feelings of affection. From the "send warm" to "at the same time," from the side to express thousands of Konggang down jacket products from the initial warm-based features to the fashion experience of today's sublimation. In order to allow consumers to enjoy the fashionable wearing experience in the Qianlonggang brand, the Qianlonggang brand has stepped up the construction of terminal channels, comprehensively promoted the strategy of "One Thousand Shop Image Project", transformed and upgraded the terminal stores, and optimized and improved the channel quality and image. Brand in the next three years and strive to achieve the terminal standard stores reached more than 5,000, and strive to create a first-class location, first-class image, first-class management of "first-class terminal." On the other hand, Thousands of hillock brand to increase product design and development efforts, such as thousands of hillock 2012 autumn and winter will launch a new design of the eight series of new down jacket, the perfect interpretation of the leading fashion market down jacket fashion. Among them, the brand new women's feather, in retaining some of the traditional models, based on the classic models, the introduction of autumn down as the representative of the light down jacket, thin warm, broke the dull sense of conventional down jacket, extended down jacket wearing time; Not only to meet the younger generation of fashion casual feather dress needs, demonstrate the elegant male body posture, but also to meet the needs of mature men, stable and practical feather dress, highlighting the able calm and high-grade male image. This shows that the two words of advertising wear the entire Axisang brand innovation and strategic intent to upgrade: from operating the product to the management of fashion, business happiness, the quiet voice of the Chinese down industry, let us see the traditional industry down jacket industry restructuring and upgrading Hope and direction. Thousands of hillock in the brand of this "big love" innovation and upgrading of the road, thousands of hillock people full of confidence. Brand marketing management team and agents go all out, burning passion, bottom-up burst forth a very strong cohesion and combat effectiveness, total brand sales hit a record high, regional sales records continue to break. Earlier this year, Qianlonggang even shouted the winning slogan of "Winning in 2012". "Thousands of hillock," chairman of Zongren Yuan said: "The success of all enterprises in the world stems from the dream, 'Thousands hillock' has a great and beautiful dream: that is, to become a world-class garment enterprises, so that the world enjoy warmth, Happiness! We have been working hard for this dream over the years, and we must surpass this dream with our actions. "
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