Fashion · Unbounded - ERATAT 2013 Spring Summer Launch Conference

The successful selection of Mr. Chong Fashion and the Image Consultant Campaign On September 23, 2012, the New England Fashion Aesthetics brand, ERATAT, held the Spring/Summer 2013 New Product Launch Conference and the selection of fashion and image consultants at the First World Hotel in Hangzhou. Mr. Lin Jiancheng, President of Crocodile Group, General Manager Ye Shuhui, Hu Zhenzong, General Supervisory Group of the conference, Lin Xiaolin, Deputy Secretary-General of China Marketing Association, Liu Jia, China's No. 1 fashion designer, business partner, media friend, Singapore, Hong Kong The Taiwanese friends at home and abroad attended the event.

(Figure) ERATAT's Fashion and Unbounded Spring/Summer 2013 New Product Launch Successfully Completed

After the last “Fashion and Unbounded” conference had achieved strong response in the industry, ERATAT seized the opportunity to further sublimate the brand influence, announced the cross-border cooperation between Crocodile Group and made a solid first step, opened the new British ERATAT The prelude to the unparalleled cooperation in aesthetic fashion. According to President Lin, “Crocodile Wright Group always adheres to cross-border cooperation with the fashion industry, design industry, and the art world. Cross-border cooperation of brands not only brings more value and business opportunities to ERATAT, but also in various fields. Fashion elements incorporate ERATAT brand products, and relying on the latest fashion information of “ERATAT·Milan Designer Studio”, with the cutting-edge design concept, let the ERATAT brand's unique culture and products lead the fashion and strength in the Chinese market. In addition, Crocodile International Trading (Shanghai) Co., Ltd. was established in Shanghai. With the Shanghai Operations Center as a pivot, relying on the advantages of international cities, it serves all levels of dealers across the country, marking the ERATAT brand at Hangzhou Terminal Management Center. On the basis of it, another new step has been made."

2013 ERATAT Spring and Summer New Product Analysis, "Original" and "Color Shadow"
According to Mr. Hu Zhenzong, the chief assistant of Crockett Group, "This conference breaks the traditional model and carefully uses the free reception and the conference as an integrated form. It emphasizes the free, relaxed and enjoyable atmosphere of PARTY SHOW. It advocates the concept of ERATAT brand culture and advocating the new British Fashion Aesthetics Culture."
The new ERATAT PREMIUM gold series is based on the "original" theme and was originally translated as original, original. The design of the PREMIUM gold medal series is inspired by the exploration of the Beginning of the United States, especially the understanding of minimalist, honest, streamlined architectural lines. The main colors of black and white bring guests to the black and white world of photographers. The combination of trend will be orange red and bright color blue as the main popular colors in 2013. The use of the orange-red color characteristic of the crater explosion and the bright blue color appearing in the night sky when the volcano erupts at night is used to guard human beings from rational exploitation and utilization of nature.

(Figure) ERATAT's Spring/Summer 2013 New Product Launch Conference shows the highlights of the “original” and “color shadow”

The new ERATAT CLASSIC silver line is based on two urban and trend line development lines. Inspired by the theme of “color shadows,” color and geometry are extended in a two-dimensional plane to create a fascinating and intriguing intuition. The urban series is mainly composed of fit and simple fashions. The use of self-cultivating style structure, concise style details and fine craftsmanship reflect the style of the product. Trend series, with rich, beautiful colors highlight the trend, personality, variety characteristics. Candy-colored casual pants add to the splendor of spring and summer.

(Figure) ERATAT's Spring/Summer 2013 New Product Launch Conference shows the highlights of the “original” and “color shadow”

“Advisor-style personalized marketing”, original industry new marketing model At the free cocktail party, “ERATAT—2012 dare to dare to show fashion and image consultant” selection activities will promote the event to a climax, from the national terminal stores after multiple rounds of the campaign finalists The 10 elite image consultants, together with Mr. Shi, deducted a personalized fashion dress with a mix of techniques and dress culture for the guests. It is learned that Mr. Fashion is a loyal consumer from ERATAT apparel. And invited domestic fashion consultants and other well-known teachers in fashion art to take a review.

(Figure) "ERATAT - Fashion Unlimited Field

ERATAT brand advocating "advisory personality marketing", through its own terminal management business school, relying on well-known fashion agencies and university campus platform, continue to create a high professional fashion image advisory group, for all types of men to pass the fashion Information, fashion fashion dress design, fashion to provide the most professional consulting and personalized image fashion consultant dress up, take the initiative to replace marketing instead of sitting on the hospitality of traditional sales. Hu Zhenzong said.
In 2013, ERATAT will continue to increase its market development efforts, build a branded model market, increase brand strength, and quickly enter the markets where ERATAT brands are suitable to enter. And to increase support for existing agents, dealers, and encourage virtual stores and physical stores to effectively operate together to achieve a shop to reach more stores, bigger and stronger single-store profit model. Actively adopting active marketing to replace the traditional sales mode of sitting in stores to serve customers. New marketing model, always adhering to consultant-style personalized marketing, adhering to the image consultant-style VIP dress code service, making thousands of friends who like ERATAT become faithful advisors to the ERATAT brand. . The ERATAT brand, with its unique and innovative strategic vision and knowledge of brand positioning, surpassed expectations in network development and operating performance, and achieved gratifying results. ERATAT is bound to take the lead in the future market competition and realize the regional market in China. Greatly improved, helping more business partners become the top of the wealth pyramid.

(Chart) "ERATAT - The Year of the Dare to Show Fashion and Image Consultant"

ERATAT's operation strategy has been enhanced, and continued deepening of management cross-border cooperation has injected new vitality into the development of the ERATAT brand. Based on insights into market ideology and a clear understanding of the status of its own brand business, ERATAT has formulated a set of strategies for improving and enhancing its brand operations. A rigorous, systematic approach. ERATAT will also make the ERATAT brand more rapid and healthy development with a positive attitude of change and a more adaptable market management strategy.
First, reengineering the supply chain process. We will comprehensively increase the supply of ERATAT brand products to meet the demand of the end market and maximize sales profits. Strengthen quality control management, supervise each production process and ensure a high quality product supply market. The ERATAT brand adopts a “quick, multi-variable” brand merchandise model. By combining new R&D models and rapidly launching new products, it can maintain a rapid synchronization with fashion.
Second, R&D and design internationalization. The "Fashion and Unbounded" brand concept and the latest wave of fabrics and colors form the design elements, the use of the latest garment technology, combined with the domestic consumer dress claims, the most cutting-edge international fashion fully demonstrated to domestic consumers. ERATAT brand from the beginning of the product planning to R & D and production to the sale of the market, all links are closely coordinated, and strive to strive to perfect interpretation of the ERATAT brand advocate fashion.
Third, the team standardized management. Based on the three operation centers of “Fujian Brand Management Center, Guangdong Product R&D Management Center, and Hangzhou Terminal Operation and Management Center”, they integrated the elite forces of the team and specialized in fine work; introduced industry’s outstanding talents to enhance the competitiveness of the industry. Today's enterprises are the competition of talents and the competition of elites. Now, ERATAT has completed the integration and construction of the marketing team, management team, research and development team, production team, etc., and relying on the Shanghai Operations Center to introduce higher-end international talents to achieve “elite internationalization, talent unbounded”.
The Crocodile Wright will, as always, go all out and shoulder the heavy responsibility of “synchronizing with fashion and keeping up with international standards” and will open up a better future for the common fashion cause.

Keywords: England ERATAT Crocodile Wright Crockett Wright Fashion Men's Spring/Summer New Product Launch