From the point of view of color, it is mainly based on the yellow tone. According to the way of propaganda, it is mainly based on the brand concepts that are easy to understand and remember. For example, the English name of the brand Mcallen jeans as the storefront signs, tag, packaging design of the main content, so that consumers easier to remember the brand; positioning from the consumer groups, mainly located in the urban young people, the main expression of the pursuit of fashion and does not flow in the public; highlight Personality and not maverick; style is simple and without losing the atmosphere; full of cultural taste and not significant