On the runway of SS19 China International Fashion Week in 2018, Bailu language debuted, which won the China Fashion Award "2018 Fashion Brand Award" with outstanding design. What kind of excitement will the White Deer language bring to the AW19 China International Fashion Week?
Designer introduction /
　　 Fu Wenjie
Bailu Language Brand Design Director
In 1998, the first women's high-definition studio "showgirl" was established; in 2004, the designer brand EXOEN (Yi Xiuyi) was founded; in 2005, the Japanese three-dimensional modeling master Sasaki Sasuke and the famous Chinese version teacher Jin Li; 2011 Ningbo Baijia Garment Creative Design Co., Ltd. was established in the year; in 2016, it cooperated with Handu Yishe to establish Ningbo Handu Preferred E-Commerce Co., Ltd. and launched the women's brand “White Deerâ€.
brand introduction /
The basic classic is the eternal trend. The design concept of Bailu language is a minimalist aesthetic expression, defining simplicity, fashion, and conveying a minimalism of “less is moreâ€. The White Deer language breaks the traditional complex beauty, naturally and casually, exudes a unique charm.
At the AW19 China International Fashion Week, Bailu is about to bring a conference with the theme of “Huanâ€, which is full of oriental charm and exquisite fashion. The inspiration comes from the birthplace of the brand – a Republic of China in Ningbo, China. Ancient house.
When talking about the ancient house, Fu Wenjie said, "The predecessor of this ancient house was built by Mr. Jin, a textile industrialist from the country. It has become one of the few historical and cultural heritages in Ningbo. Protecting cultural heritage and maintaining the roots of traditional culture, It is the responsibility of every son of China to build the soul of Chinese dreams. Unfortunately, many ancient buildings that condense the wisdom and beauty of the ancient working people are gradually disappearing. The search for and inheritance of 'roots' is something that every Chinese son and daughter should have. Cultural consciousness. With this kind of consciousness, we can establish self-confidence and self-improvement of the traditional culture of the nation, and inspire our pride in carrying forward the history of China's outstanding traditional culture. I hope that by designing the works, the traditional culture will be revitalized and reborn. This is inheritance and transcendence."
Creative source of this website
The new product release is divided into three series: security, search, and cooperation. "An" is fixed, calm, and satisfied. In the old days, the powder wall of Jiangnan was witnessed by the flourishing prosperity and witnessed the historical vicissitudes. This series is made of watts, and it is home under one watt. "Seeking" is a search for, research, through the window to express the search for ancient architecture, the concern about the loss of traditional culture. "Combination" means combination and harmony.
Under one watt, the fangs are sorghum; the window blossoms, the smashing is beautiful, and the frame of dark fragrance floats to form the most elegant scenery. The young temperament of the Bailu language brand has made the century-old house a new life, and the profound historical and cultural heritage of the ancient house has brought deeper connotations to the white deer language.
This season's conference will continue to showcase the tide and elegance. In the style, the young and fashionable modern design style, the cultural heritage in the details and craftsmanship, blending modernity and tradition, creating a new brilliance, let more young Chinese generation Accepting and loving the cultural characteristics of your country is the philosophy that the brand wants to convey.
This site publishes hand-painted manuscripts this season
Style and crafts: Jiangnan's quaint tiles, mostly in the form of ornaments, complement the window sash pattern on the clothing. The window elements are made of a large area of ​​printing or appliqué, 3D printing technology, etc., to make the traditional elements more fashionable, and to splicing different materials, so that the brand's young and fashionable temperament and traditional elements are better integrated.
Color: With soft colors, it reflects the soft, youthful, simple and elegant fashion of White Deer.
Excellent clothing design may only be related to artistic beauty; but a good clothing brand must be a fusion of “art + businessâ€, and Bailu language has done this very well.
Bailu's online sales performance is very bright. After only 3 years of establishment, it has accumulated 1.53 million fans at Vipshop. The total turnover has exceeded 1.3 billion, with an annual growth rate of 700%. This year, Bailu language was invited to settle in the Tmall flagship store and became the KA brand merchant of Tmall.
In order to achieve such good results, in addition to relying on Bailu's fast supply chain system, it is also inseparable from the high quality and high cost performance that Bailu language has been insisting on. It can quickly turn a design into a product and put it into sales. The simple and exquisite fashion design is favored by urban women.
Fu Wenjie said: "Electronics has broken the original geographical barriers and can quickly let consumers across the country know you and your brand. This is difficult for traditional channels to reach in a short period of time. Of course, e-commerce channels are just our starting point. The future layout of the brand is multi-channel development. The Bailu language offline store has been launched at the end of last year, and will spend more time on brand building in the future."
With the continuous improvement of brand awareness, the young customer group has grown rapidly. Bailu language has incorporated the brand's unique trend of “elegant tide†on the simplicity. The product emphasizes the combination of elegance and fashion, trying to influence the younger generation to maintain individuality. Showcasing the fashion concepts of young Chinese themselves.
Let us look forward to the wonderful works that this young brand is about to present!
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