Zhengzhou clothing into French retail giants Taobao preferred

The European debt crisis has caused local residents to tighten their belts. They are reluctant to buy things at high prices. How do you buy fresh products to attract Europeans?

Yesterday, France’s second largest supermarket chain giant Auchan, Finland’s retail giant Stockmann, and the world’s largest industrial product distributor “Guan Anjie” first arrived in Henan to purchase cheap and attractive goods to attract consumers.

The latest Alibaba brings the three major buyers into the Central Plains for the first time. On November 23rd, Alibaba teamed up to invite the world’s largest industrial product distributor, Grainger, Finland’s retail listed company, Stockmann, and France’s second largest supermarket chain giant, Auchan. (Eurosun) Three major international buyers to Zhengzhou, face to face with local suppliers.

"Henan enterprises mainly produce machinery, wires and cables, abrasives, chemical products, medical equipment and clothing. This time buyers are attracted by machinery and women's pants." Alibaba related person in charge said, "We will be a bridge, Create opportunities for suppliers in Henan."

At the Zhengzhou event site, more than 500 Henan enterprises responded positively. Mr. Yu, the head of foreign trade of Zhonghui Garment Co., Ltd., took a dozen samples to attend the fair. He told reporters that their company's products are of good quality and have many years of export experience. This time, they were selected to discuss with Stockmann and Auchan. I hope that after success, my products will enter millions of households through these European retail giants.

"This is Alibaba's first invitation to international buyers to enter the Central Plains." Alibaba relevant person in charge said. It is understood that this year, Alibaba has become a matchmaking player and has held dozens of big buyers' buying conferences. It has provided purchasing services for nearly 200 major buyers such as HomeDepot, P&G, B&Q, and Woolworths Australia. This is the first time it has entered the Central Plains region.

Analysing that Europeans clamor for money bags and do not want to buy clothes at high prices Yesterday afternoon, with the procurement materials of local enterprises in Henan, the person in charge of the Auchan supermarket in France told reporters that Auchan owned in Europe, China, Russia, and China Taiwan. There are more than 559 large supermarkets and more than 748 supermarkets. The major products purchased this time are T-shirts (T-shirts).

She said that seeing that many commodities are of good quality, go back and study to determine the list of purchasing companies.

Stockmann stores in Finland, Sweden, Norway, Russia, Latvia, Lithuania, the Czech Republic, Slovakia, Ukraine, and Saudi Arabia are listed on the Finnish retail industry. The company’s representative said that this year, raw material costs, labor costs, With rising prices and unstable exchange rates, their purchasing costs have also skyrocketed.

Another interesting background is that under the debt crisis in Europe, many Europeans have tightened their moneybags and are not willing to pay high prices for apparel products. “Our procurement is moving to central China, through the continuous development of new products, using fresh products to attract consumers.” Stockmann procurement representatives said.

Highlights Zhengzhou pants most let international buyers heart in many industries in Henan, clothing, especially the development of women's trousers most optimistic about the international procurement.

Alibaba Zhengzhou area responsible person explained that 12 enterprises in Henan have been shortlisted in this year's top 100 Chinese garments list, and Zhengzhou pants company has produced 160 million chemical fiber pants annually, which accounts for half of the national market for similar products. Among the 18 provinces under the jurisdiction of Henan, 90% of textile and garment industries have been included in the leading industries.

"Our products are very good, but today's foreign trade situation is not good, exports are not good to do." A foreign trade company operators told reporters, but since the use of e-commerce, the product actually sold to Vietnam, Libya and other places.

The data shows that Henan, as one of the fastest-growing regions for e-commerce in the central and western provinces, has a stronger demand for orders. In 2011, Henan ranks third among the top ten provinces and cities in the growth index of internet companies. The number of enterprises engaged in e-commerce foreign trade business on the Alibaba platform has increased from less than 200 in 2008 to more than 2,000 today. .

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Beijing Women's noble Shanghai Women's Foreign School Hangzhou Women's Women's Zhengzhou Women's Wear Industry said that Wuhan, a mature women's clothing is the direction of Zhengzhou Women's Learning Henan Business News (Reporter Wang Haisheng) from a poor and indifferent, Zhengzhou pants became the country's boss step by step. Zhengzhou women's clothing is doing the same dream. Yesterday, Hao Jun, vice president of the Henan Provincial Garment Association, said that he now has more confidence in Zhengzhou Women's Wear.

Confidence comes from a study that has just ended. From the 16th to the 20th of this month, the team of more than 40 women's enterprises in Zhengzhou inspected the Wuhan women's wear market. As the only invited media, Henan Business Daily reporter made an interview with the team.

In China, there are four main places for women to learn in Zhengzhou: Beijing, Shanghai, Hangzhou, and Wuhan.

Zhang Yan, vice president of the Provincial Garment Association, said that in Beijing, the main style is noble, Shanghai women's fashion is foreign, Hangzhou women's women's line, Wuhan is mid-range, or is a mature woman, "from the pants and blouse From the point of view, Wuhan Women's Wear and Zhengzhou Women's Trousers can be combined. From the perspective of learning, Wuhan Women's Wear is the direction of Zhengzhou Women's Wear.

This is also the reason why this visit focused on successful enterprises and brand enterprises that have just transformed from wholesale in Wuhan.

In the inspection of Wuhan Herong Apparel Company, a women's clothing boss analyzed with reporters. “Zhengzhou Women’s Wear has a good foundation, hundreds of companies, and dozens of strengths. But in fact, many companies are upset and need to 'wake'."

"Comparing seriously, Zhengzhou Women's Wear is from Wuhan Women's Wear, and they have to chase after three or five years." Zhang Yan said.

Only when there is more improvement, Li Chunjie, the general manager of Zhengzhou Shengyijie Clothing Company, said that his trip to Wuhan was very fruitful.

"From management to design to sales, this study is full-scale," he said.

"Anyway, to complement each other, according to the foundation of Zhengzhou, women's future is broad." Hao Jun said.