Recently held in Nanjing, "China's mainstream cashmere brand summit," the participating cashmere industry in China more than 40 mainstream brands of high-level generally believe that the development of China's cashmere industry is not optimistic. The current status of the industry is not optimistic. "In 2007, the average price of each cashmere sweater exported by China was only 30.58 U.S. dollars, equivalent to just over 200 yuan." Bian Zhenhu, vice president of China Chamber of Commerce for Import, data. After years of development, China's cashmere industry already has a considerable strength, but not only failed to improve export prices, but due to the intensifying market competition led to low prices of Chinese cashmere sweater export prices continued to decline. In 1996, the export price of each Chinese cashmere sweater reached 37.89 US dollars, after which it continued to decline. Under the dual pressure of RMB appreciation and domestic inflation this year, the average unit price of Chinese cashmere sweater exports in January-May was only 32.5 U.S. dollars, failing to return to the level of 1996. China's cashmere production accounts for more than 75% of global output, of which over 90% are high-quality cashmere and more than 80% are exported worldwide. More than three-quarters of the world's cashmere consumer products are produced in China. More than 2,000 domestic cashmere enterprises actually control 93% of cashmere raw materials in the world. With monopoly advantages, why China's exports of cashmere products cheap? Brand loss as a fatal injury Currently, there is no shortage of cashmere products made in China in the international cashmere market, but the Chinese brand is rare in the high-end market of this market. Erzhi Cashmere Group CEO Zhang Zhi believes that the consumption of cashmere products and a single sales channel, product homogeneity, disorderly competition within the industry is a stumbling block to the development of China's cashmere industry, but the lack of brand is the root cause. Most of the cashmere products exported by China enter the international market under the label of "OEM", and the actual number of Chinese brands that are exported is less than 10%. China's cashmere industry has actually become a raw material and product processing plant for foreign enterprises. "The lack of brand is a fatal injury to China's cashmere industry." Chen Tao, chairman of China and Turkey Snow Sauce Co., Ltd. pointed out that "the value chain in the global textile and clothing trade, China is at a very low level, the cashmere industry is particularly evident, China plays a major cashmere raw material, cashmere manufacturing country's role Independent brand building will be the only way for China 's cashmere industry to truly embark on the international stage. "How to go? To discuss the development of cashmere industry has become a major theme of this summit. Yang Dajun, president of Greater China, UTA Fashion Management Group, suggested that to establish a strong brand in the cashmere industry, quality is not enough. We must step up technological innovation and create a brand. Xinjiang Tianshan Wool Textile Co., Ltd., deputy general manager of single Tong that cashmere enterprises to unite to go abroad. Chen Tao is more optimistic about the domestic market, he expects the next five years, the domestic cashmere clothing market will continue to maintain no less than 15% annual growth rate. At the same time, the development of enterprises is inseparable from the orderly rule of law environment. Wei Xuan Cashmere Group Chairman Hao continued wide call on the relevant state departments to increase the effective supervision of the cashmere processing enterprises and cashmere market, China's cashmere processing enterprises to achieve integration, timely adjustment of cashmere production structure and export prices, so as to enhance the competitiveness of cashmere products, so that China's cashmere processing industry sustained and healthy development.