Benetton, a global fashion manufacturer, plans to introduce its sportswear brand to India

Sanjeev Mohanty, chief executive of Benetton India, said that Benetton, a global fashion manufacturer controlled by Edizione Holdings, a wholly-owned Benetton company, plans to introduce its sportswear brand to India.

He said that the company's clothing and apparel market in India has just begun. The purpose of this is to consolidate its market position. Benetton, a clothing brand, is planning to launch the concept of "Playlife" in India. This sportswear brand belongs to the group.

The company specializes in women's, men's and children's apparel. Currently, the company plans to expand its sales network in India to 150 by the end of the year. Currently, it has 130 sales outlets.

Mohanty also said that the company also plans to enter the field of eye fashion and footwear, while the company recently launched its own perfume products in India.

However, the company will strengthen its position in the eastern market. In addition, the company needs to experience the mall model and implement a new sales network design concept that will make the sales network more standard and more flexible.

In addition, Benetton will set up an exclusive shopping mall for all its women's and children's clothing and apparel at the Benetton Mall.

Benetton now appears in 120 countries around the world with strong Italian characteristics. Their style, quality and passion are clearly marked with their own, Benetton's free-spirited colors, fashion-oriented Sisly brand, Playlife and killer. The Killer Loop stands for casual wear and streetwear.

The Group's annual output is approximately 130 million garments, and 5,000 modern shopping malls form its sales channels, which are mainly managed by independent partners with a total turnover of more than 1.9 billion Euros.