Byblos Colorful Fashion from Italy Lands in Hangzhou Tower

Byblos was founded in 1973 as a young Italian brand. Initially, Byblos distinctive style from the time the young genius Gianni Versace and after the successor Guy Paulin. However, the success of Byblos and its long-term steady development are inseparable from the two British designers Keith Varty and Alen Cleaver. Their innovation and unique style quickly made the Byblos brand famous all over the world. Creating a dynamic young men and women image is the purpose of the Byblos brand. Colourful patterns, creative fabric stitching, inspired by the details of the new urban - ethnic - elegant sportswear. All of these reflect the brand characteristics of Byblos: it is fashionable and dynamic.

In 2002, Swinger's acquisition of Byblos became an important step in the development of Byblos. Founded by the Facchini family in the early 1970s, Swinger's core business is the production and sale of denim apparel, young collections and men's and women's sportswear. The company's first creation of "Dandid Cotton Fashion" made the fashion world recognize the "Swinger" brand. He is good at highlighting Italian fashion with jumping colors and colorful changes, giving people a healthy, uplifting feeling and is very popular with young people who pursue fashion.

On December 23, with the readjustment of the boutique shopping mall on the B2 floor of Hangzhou Tower, Byblos also entered Hangzhou. The color of the jump, the modern counter display, the first counter of Byblos in Hangzhou attracted the attention of many young fashion people in a very short time. The manager of the Byblos counter told us: “This is a young luxury brand. It is located between the ages of 25 and 35. It may be due to the younger Hangzhou women’s mentality. Many people in their 40s will come to buy and wear it. It's good to see."

Byblos

Popular release this season

This season's women's wear is infused with the popular Byblos color and continues to show the Italian's "heart of play". In the production of fashion propaganda, Byblos' color pursuit and play are explained with sexy costumes and colorful skin color. Create unique Byblos style tastes through changing backgrounds and light and dark calls.

Byblos' 2006-07 Winter Men's collection is inspired by the rock and roll lifestyle and is designed for elegant men who are looking for excellence and non-conformity. Such men are particularly sophisticated when choosing fabrics and accessories to reflect their diversified personality with bold sensibilities. Their must-have items include leg-fit trousers, wide-collar jackets and jackets, and these designs contrast with the curvaceous silhouette. In terms of color selection, warm colors were selected and various transformation effects were added, like navy, ebony, acid green, gray tone, oyster, milk yellow, wine red, dark purple, magenta, white And black, with a variety of different combinations. Accessories for the overall image include: boots made of lizard skin, crocodile skin and Pow Hens, leather bags and belts, luxury silk fringe scarf and braided tie.