GUCCI: Super heavyweight fashion brand continues to be brilliant

At the beginning of the last century, the Italian Gucci O. Gucci lived in London and Paris, and he became aware of the taste of local fashionistas. After returning to Florence in 1921, he opened a store specializing in high-end luggage accessories and equestrian supplies, selling fine leather goods made by the best craftsmen in the area, and marking the GUCCI on it. In just a few years, this store has attracted a group of domestic and foreign customers with backgrounds. This great success led Gucci O. Gucci to open his first store in Rome in 1938.

After the end of World War II, due to the lack of raw materials, Gucci designed a bag that replaced the leather handle with bamboo in 1947. This design is still classic today. In the 1950s, red, green and red stripes originating from the girth were used by Gucci as accessories for decorative designs, and became another sign design for the brand.

In 1953, Gucci's brand reputation has been rising. This year, Gucci O. Gucci died, and the company’s New York branch opened in the same year, which marks Gucci’s start to the global market. In the 1960s, with the establishment of Gucci's London, Paris and Palm Beach branches in Florida, this Italian brand representing fashion and taste has established a firm foothold in the world's most important markets. By the end of the 1960s, "GG" officially became Gucci's brand identity.

In 1970, Gucci’s global expansion points to the Far East, and Hong Kong and Tokyo have their exclusive stores. In the early 1980s, Gucci’s corporate leadership was mastered by Maurizio Gucci, but at this time, the internal disputes of the Gucci family affected the company’s development, and Gucci’s brand image began to decline. In 1990, the American Tom Ford joined Gucci as the company's creative director of women's wear. His arrival heralded the beginning of Gucci’s revolutionary transformation.

In 1994, Tom Ford was named Gucci Group's full-time product creative director. In March of the following year, he launched a satin shirt, a mohair top, and a velvet trousers that made him famous, creating a modern, sexy, and glamorous mix. A new image. Tom Ford boldly reorganized Gucci and transformed this traditional brand into a new modern spokesperson, making Gucci the fashion representative of the young people. In the wave of European and American luxury brand transformation in the 1990s, Gucci was undoubtedly the most successful in redefining his position in the fashion world.

Since 1994, Gucci has been the most influential super heavy fashion brand in the world. At the same time, it began to gradually bring down the high-quality brands of the global fashion and fashion industry, and a group of classic brands such as Yves Saint Laurent in France became members of the Gucci Group. In 1997, Gucci bought the famous Swiss watch manufacturer Severin Montres, who has been working together for 23 years, to completely control his own watch business. In 1998, Gucci was named “European Company of the Year” by the European Business News Alliance for its good strategic vision, business management and financial operations. In 1999, Gucci formed a strategic alliance with retailer Paris Springs, transforming itself from a single brand to a multi-branded super fashion kingdom, thus becoming Italy's largest fashion group. Today, Gucci stores spread all over the world, involving apparel, leather goods, accessories and perfumes, and are highly sought after by fashion professionals around the world.

In April of this year, Tom Ford, who had contributed a great deal to Gucci, went to the office and became a major event in the international fashion world. In the post-Tom Ford period, whether Gucci could continue to have the brilliance of Everbright is one of the focuses people are currently paying attention to this brand name.