Wenzhou: Growth rate at 15%-20%

This year, some suit companies such as Baoxi, Zhuangji, and School of Law not only increased the demand for their own branded suits, but also ordered the export of suits early enough. Peng Xing, chairman of the Legal Group, said that foreign trade now accounts for about 50% of the total production, which is the result of the company's efforts to control the volume of orders.

Some people say that the suit market is recovering, and this time the recovery is a rational recovery.

The surge in suit processing orders

According to Mei Huiping, general manager of Wenzhou Di Camel Clothing Co., Ltd., the company has a client. Last year, it only needed more than 100,000 suits of suits. This year it has increased to five to six hundred thousand kits. However, the company has already arranged for orders from other companies and can no longer take orders. When the customer goes to other suit companies for cooperation, the answer is: the order is full.

This year, the production orders of many suit-processing companies soared. Orders of Zhejiang Longyi Garments Co., Ltd. doubled from last year. Chairman Chen Longxuan said that some companies began to arrange orders in advance. In previous years, suits generally began to place orders in June and July, but this year it was advanced to April and May.

Zheng Chenai, president of the Wenzhou Garment Merchants Association, believes that it is a conservative estimate that the growth rate of suit production this year will be 15%-20%.

Suit brand market rebound

“The increase in the number of suit orders is inseparable from the increase in market demand for the brand.” Wu Qilei, brand director of Luofuluolun Clothing Co., Ltd., said that the production volume of Roblelon’s own brand has also increased this year. 30%.

It is understood that sales of the suit brands such as ZheBi, Zhuangji and Fapa have picked up this year. According to the person in charge of the Annunciation Group Sales Department, although the sales season of the entire suit has only just started, it has been learned from surveys of other brands across the country that suits and formal sales all over the country have picked up. Zhuangji Group also started to invest in the production of branded suits early on, and put more effort on the development of fabric colors, designs, and suits to meet consumer demand for personalized business wear on the market.

High-end business market is promising

From a few years ago, when the suit market went down, Shen Yingqin, the general manager of the Qiaodun Group, decided that suits would not be worn by nobody. According to Li Yanhui, a consultant of Xia Meng Yijie Co., Ltd., the suit market in the past was an immature market. Consumers follow the trend and are not rational enough. Now, the recovery of the suit market should be a normal thing, and the suit market is constantly maturing.

The industry believes that the high-end business market is promising and will bring new business opportunities to apparel companies with strength, connotation, and strict management. Such business opportunities will also be a reshuffle for the industry. Zheng Chenai also believes that Wenzhou menswear companies have a certain reputation in terms of technology, equipment, and type, etc.. The processing of high-end suits and fine suits has led many people to think of Wenzhou first, which is one of the main reasons for increasing orders.