Coca-Cola Beijing 2008 Olympic Games medal plan officially started yesterday
Yesterday was the second anniversary of the countdown to the opening ceremony of the Beijing Olympic Games. Liu Xiang, the Chinese trapezeer who had just been defended for the sixth time in the national track and field championships in Shijiazhuang, suddenly appeared in Beijing and participated in the launching ceremony of the “Coca Cola 2008 Olympic Medalâ€. He showed three Olympic medals that he personally took part in the design. It opened the prelude to the Coca-Cola Beijing Olympics market project.
At the launching ceremony, Liu Xiang personally unveiled three medals that he took part in the design and used as his theme. This precious medallion also became the opening chapter of the Coca-Cola Beijing 2008 Olympic medal program. From August of this year to August of 2008, Coca-Cola will gradually implement the Beijing Olympic Medal Program, hold a series of publicity and promotion activities, and launch a series of Olympic-themed medals to record the important moments of the 2008 Beijing Olympic Games. Coca-Cola will organize a large-scale medal design and collection event with the theme of “Showing China to the World†throughout the country. The event will feature medallion designs based on the most representative landmarks or attractions throughout the country. In the end, publicly voted winners from all over the country will be combined into a Coca-Cola Beijing 2008 Olympic medal.
As the top sponsor of the International Olympic Organizing Committee, Coca-Cola sponsored the Olympic Games in Beijing for 60 million US dollars. Su Boliang, vice president of Coca-Cola (China) Beverages Co., Ltd., said: “Coca-Cola has returned to China since 1979 and has invested US$1.2 billion in China. It has 29 bottling companies and 35 plants. 98% of raw materials are purchased locally in China. The annual cost is up to 800 million U.S. At present, the average number of Coca-Cola drinking products per capita in China is 18 bottles per year.Our investment is to ignite the passion of Chinese consumers and surpass ourselves as Liu Xiang, with its individuality.In 2008 Olympic Games, Coca-Cola Olympic medal exchange The event will become a link between friendship and communication, and more people around the world will know more about China, China and China."
Liu Xiang said that in the "Athens Olympic champions", "12 seconds 88 to refresh the world record" and "expectations and prospects for the Beijing 2008 Olympic Games" in three medals, he likes the third piece, looking forward to the 2008 Beijing Olympic Games again Beyond the Dream.
At the launching ceremony, Liu Xiang personally unveiled three medals that he took part in the design and used as his theme. This precious medallion also became the opening chapter of the Coca-Cola Beijing 2008 Olympic medal program. From August of this year to August of 2008, Coca-Cola will gradually implement the Beijing Olympic Medal Program, hold a series of publicity and promotion activities, and launch a series of Olympic-themed medals to record the important moments of the 2008 Beijing Olympic Games. Coca-Cola will organize a large-scale medal design and collection event with the theme of “Showing China to the World†throughout the country. The event will feature medallion designs based on the most representative landmarks or attractions throughout the country. In the end, publicly voted winners from all over the country will be combined into a Coca-Cola Beijing 2008 Olympic medal.
As the top sponsor of the International Olympic Organizing Committee, Coca-Cola sponsored the Olympic Games in Beijing for 60 million US dollars. Su Boliang, vice president of Coca-Cola (China) Beverages Co., Ltd., said: “Coca-Cola has returned to China since 1979 and has invested US$1.2 billion in China. It has 29 bottling companies and 35 plants. 98% of raw materials are purchased locally in China. The annual cost is up to 800 million U.S. At present, the average number of Coca-Cola drinking products per capita in China is 18 bottles per year.Our investment is to ignite the passion of Chinese consumers and surpass ourselves as Liu Xiang, with its individuality.In 2008 Olympic Games, Coca-Cola Olympic medal exchange The event will become a link between friendship and communication, and more people around the world will know more about China, China and China."
Liu Xiang said that in the "Athens Olympic champions", "12 seconds 88 to refresh the world record" and "expectations and prospects for the Beijing 2008 Olympic Games" in three medals, he likes the third piece, looking forward to the 2008 Beijing Olympic Games again Beyond the Dream.
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