Men's underwear monopoly "ben qu" is popular in Shanghai

Say that women's money is profitable, but now the business of men's underwear is getting hot. It is also listed as the "Top Ten Best Plan for 50 Million Businesses." The recent development of Men's Underwear Monopoly “Benqun” fully reflects the speed of this business. After yesterday’s opening of the 6th store in Shanghai, Tianlin store, this week’s “Benqu” will also open the 7th West Nanjing Road. shop.

In the past, most underwear manufacturers and businesses focused their efforts on the female market, and the male market has been neglected. As men's demands for quality of life increase, the demand for high-quality underwear is also increasing. It is understood that there is not much investment in men's underwear shops, mainly paving, decoration and first-time purchase payment. The specific amount of start-up funds has obvious geographical differences and Shanghai should be relatively high.

"Ben Qu" is a brand from the Philippines and entered the Shanghai market four years ago. Miss Chen Lishi, Manager of Operational Development Department of BenQi China, explained that the current market for men's underwear in China is experiencing rapid development and has great potential. Next month, Shanghai's 8th store will open again. The most conservative estimate is that Shanghai will expand to 10 stores this year, which is more than double the number of last year. The demonstration effect of Shanghai also drove the development of other markets in the country. Under normal circumstances, investment in a men's underwear store can be recovered in 2-3 months, which attracted the attention of franchisees. “A Fujianese boss has created a miracle. He retired nearly 300,000 yuan in investment within two weeks of opening. None of our friends in the Shanghai market can believe this fact.”

Ms. Chen introduced that the target customers of “Ben Qu” are mostly men aged 18 to 38. The key to running a men's underwear store is to grasp the customer's psychology. The layout of the store should be generous and sunny, allowing men to relax and shop. In addition, women also account for a large proportion of the total customer base, so it is possible to offer some discounts for women buyers. In order to enhance customer loyalty, “Ben Qu” also narrowed the distance between consumers and businesses through activities such as membership parties.