US Tide brand Everlast plans to break through 100 in China by the end of next year

Who is "Everlast"? Whether it is "Ali", "Lodge 6", "Million Dollar Baby" such as the blockbuster movie, or "Invisible", "American Idol" such a topical program, we can see the "Everlast" figure. Everlas is an American boxing and sports and leisure brand with a history of nearly one hundred years. Its boxing equipment and fitness products are well-known all over the world. Fashion and trending sportswear and footwear are also widely pursued.

The Everlast brand was born in Bronx, New York, USA. The brand's initial establishment began with swimwear manufacturing. In 1910, the 17-year-old Jacob Columbus was dissatisfied with the durability of the swimwear at the time and began to make his own clothes to ensure their continuity. He called it "Everlast." As a result, Jacob Columbus opened the first sportswear and sports equipment store. In 1917, the young boxer Jack Dempsey recommended boxing to Jacob Columbus and asked him to design heads and gloves sufficient to withstand 15 intense boxing matches. In 1919, Jack Dempsey wore them to win the world boxing heavyweight championship and Everlast became famous.

For nearly a century, Everlast's rich boxing history has made it a “warrior's choice” and has been loved by many famous boxing people in the world, including Muhammad Ali. Today, the Everlast brand is popular with Hollywood and is favored by stars such as Eminem and Clint Eastwood. In action movies such as “Ali” and “Lodge 6”, Everlast was released as a designated clothing and equipment brand globally, while the women’s series was starring Hilary Swank’s “Million Dollar Baby” and Ashlee Simpson’s “Invisible” video. "American Idol" shows on the screen. Everlast is also a must-have brand for celebrity star Jeanette Lee, Korean star Li Junji, actor Singer Simone and other international celebrities; the famous host Wu Dawei will also be wearing Everlast appearing in this year's autumn "Big Challenge" program. Everlast is also loved by American NBA and NFL dance teams, including the Denver Nuggets cheerleaders, New Jersey Nets cheerleaders, Orlando Magic Cheerleaders and Washington Redskins cheerleaders.

In March 2008, Everlast will open its first stores in major cities such as Shanghai, Beijing, Dalian and Harbin, and plans to break through 100 by the end of next year.