2021 is destined to be extraordinary, Mina's e-commerce makeup debuts, and a strong entry into the beauty industry! It made its debut at the China Beauty Expo (CBE) on May 12th. In this industry festival, which can be called a fashion gathering place, a trend indicator, and a technology launch platform, Mina e-commerce brought its Sen7es raccoon, MJ sportsman, and Claynal Pengpai shocked, and the brand venues were full of people. .
My impression of Mina e-commerce is based on the long-standing Mina fashion magazine matrix, new fashion media, fan economy and entertainment content, and is centered on consumers in the Internet and social media era, and is committed to building brands and entertainment Integrate with e-commerce, a new business operation model that integrates entertainment scenes and business scenes.
This time we entered the beauty industry, we set up a special cosmetics division, and invited professional teams to conduct product research and development, open up e-commerce channels, run through offline B2B, and excellent after-sales service team, from the front to the back of the scene, showing "efficient and professional" Attitude. Therefore, we have brought us the cutting-edge domestic functional skin care brand "Sen7es".
In 2020, "Sen7es Huanji" was founded, and in 2021, it will be officially marketed to consumers. The brand concept of "Sen7es Huanji" is "moderate, safe and effective". And in-depth study of the "7" secrets of the skin, revealing that the skin is rejuvenated into a 7-day cycle with deep layers. The Sen7es R&D team aims at different skin problems, through the product formula concept of the Golden Triangle, and the 7-day hard-core skin care method, to create a visible and sensible functional skin care brand.
Sen7es, which entered the beauty industry for the first time, successfully went out of the circle with its star product, Raccoon Rejuvenating and Astringent, and was recognized by consumers. It won the "Beauty of the Year Award" in the 2021 US-Iraq Awards. It is also the first honor for Sen7es after its launch. "Making products with heart" is the core purpose of the brand, which will surely win the recognition of consumers. Raccoon Skin Rejuvenating Astringent is mainly composed of mandelic acid from the German pharmaceutical company Merck and the core oil control patented technology. It cuts into the functional skin care market by advocating the skin care method of novice brushing acid.
Mina E-commerce’s decision to enter beauty makeup this time is sure to win. In addition to the beauty brand Huanjiu, it also established the MJ male men’s skin care brand and acted as an agent of the SPA-grade healthy scalp care brand Claynal Peng from Japan’s cosme company. send.
MJ Sportsman aims to make men's care take care of both professionalism and fun, which is clearly different from the current men's brands. With "effective and interesting" as the brand positioning, it is dedicated to male fashion care brands, digging into the care needs of generation Z young men, and targeting young men who have requirements for appearance, have an attitude towards life, and dare to try new things. Open the full-link product line, link basic categories with high-end categories, break the routine, and make breakthrough "new" products!
Claynal is well-known as a Japanese SPA-grade healthy scalp care brand. According to the scalp condition, it can specifically solve the scalp problems and give the scalp a healthy ecological environment. And it has been sold in various offline channels in Japan, all of which have won excellent reputation. It has been favored by domestic and foreign bloggers, and has also won many awards.
The consumption of young people in the Z era has become the mainstream. The rise of domestic beauty products has also added many problems to Sen7es. However, it will win in "time, place, and harmony". It will use its own advantages and marketing strategies to be able to compete in the United States. Soaring freely in the makeup industry, looking forward to the future light of domestic products, "Sen7es", will bring us more excellent skin care products in the field of personal skin care.
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