Pan Tong released the 2019 color "Vibrant Coral", calling on the public to pay attention to the real world

Pantone, the color research institute, released the 2019 color, PANTONE 16-1546 Living Coral.

Pan Tong believes that “vibrant coral color” is a color that exists both in the natural environment and on the social media. The orange color above the golden background reflects the warmth and richness of the coral.

Leatrice Eiseman, executive director of the Pantone Color Institute, wrote on the introduction page of “Vibrant Coral Color”: “Color is a lens, we experience natural and digital reality through color, especially for 'vibrant coral color'. As consumers are eager for interpersonal communication and social connections, the understanding of humanity and inspiring quality of the festive Pantone vibrant coral color will surely resonate with consumption."

While giving cultural connotations to the “vibrant coral color”, Pantone also hopes that this color will cause the public to protect and respect natural and natural resources, especially the inspiration for this color – coral.

As a “tropical rainforest” of the ocean, coral reefs play an important role in maintaining the health of the marine ecosystem. Although it occupies less than one-thousandth of the seabed, coral reefs gather a quarter of known marine life, with more than a million species living.

However, the massive burning of fossil energy after the industrial revolution has greatly changed the environment of the earth. The accumulation of CO2 in the atmosphere continues to push the global temperature up, and it is also experiencing more and more high-temperature events in the ocean. The living conditions of corals have been threatened.

From 1997 to the present, in just two decades, there have been three global coral bleaching events, including the largest coral reef in Australia, the world's largest coral reef.

From March to November 2016, the waters of the Great Barrier Reef experienced catastrophic seawater heat waves. The Great Barrier Reef—especially the northern part of the barrier reef—has experienced unprecedented coral bleaching, causing large-scale coral deaths: 30% of reef-building corals were killed during the 9-month seawater heat wave attack. Temperature-sensitive coral species cannot withstand the high temperatures caused by seawater heat waves. After the devastating blows of the mature and diverse coral communities, only a few tolerant species have survived.

Not only global warming, seawater acidification, land reclamation, marine pollution and other issues are also aggravating the survival of corals. However, in the face of bad reality, Pantone hopes to bring some connections and hopes to the real world by consumers who are increasingly living in the digital world through “vibrant coral color”.

In an interview with Time (TIME), Laurie Pressman, deputy director of the Pantone Color Institute, said: "We see that the environment is playing an increasingly important role in the world we are in today for two reasons. Role. On the one hand, how do we get along with technology. Because we are so closely connected with things that are not real, we can say that we really need to find a balance - to establish a close relationship with some real thing, and nature It is the most authentic."

On the other hand, "Our understanding of natural resources... We care about what is happening in nature, the depletion of natural resources. One of the things we get from nature is energy. When we think about the true nature of our world. At the time, a positive and vibrant color appeared."

Indeed, if we do not actively take action to curb the global warming trend, we may only be able to appreciate the charm of coral color in Pantone's color card in the future.