Asia's largest cosmetics store group Salsa own brand in August

Sa Sa's own brand "Sasa" will be listed in Shanghai. Sa Sa (International) Holdings Co., Ltd. recently revealed that in August and September, Salsa will introduce more than 260 private-label makeup products from Hong Kong to Shanghai.

Ms. Yao, an agency agent for Sa Sa Mainland, said that Sasa Shanghai is currently preparing to introduce its own brand and more exclusive agency brands. The main products of its free brand “Sasa” are eye shadows, rouge, lipstick, nail polish, and other make-up products. Cosmetic tools and accessories are also available. There are about 260 varieties.

At the same time, Watsons, the world's largest personal care product store, announced that it will continue to implement a low-price strategy in Shanghai, which will reduce the price of 1200 products by 20%. The scope of price reduction is mainly the product of its own brand “Watsons”. The French retail store brand Sephora, which had just opened its first store in China a few months ago, also said that its own product “Sephora” has skyrocketed its sales in Shanghai stores and even once accounted for 30% of in-store sales.

Sa Sa repeatedly reiterated that "Sasa" products are still positioned in the mid-to-high end market and will not directly compete with Watsons and Sephora.