The Burberry Summer 2012 sunglasses collection will be available from Burberry World, global stores and selected retailers from April 2012 onwards.
Style
New men's and women's eternal pilot sunglasses reflect the brand's unpretentious attitude.
Lightweight frame with Burberry trademark, light metal arm and nose bridge.
Drawing on the checkered lining of the Burberry Trench trench coat, the iconic Burberry checkered the inside of the arm.
Inspired by Burberry's iconic color scheme, the frame features dark enamel details.
Tailor-made, flexible, flexible arms that are lightweight and comfortable, fit on your face and are easy to wear.
Men's styles: light gold, matte black, silver grey, dark silver grey.
Female color: pale gold, silver grey, deep silver.
BURBERRY launches new sunglasses advertising blockbuster, British band dedicated exclusive single
Burberry launched the 2012 new summer sunglasses advertisement featuring the British band One Night Only, The Daydream Club, Life in Film and musician Marika Hackman.
As part of the commercial released today, the four bands recorded exclusive singles for Burberry. The singles are all equipped with music videos shot in London and will be released in April 2012.
Burberry’s chief creative director, Christopher Bailey, personally selected the lineup of commercials to reflect Burberry’s tradition of supporting new British musicians.
The commercials focused on the new season of Burberry pilot sunglasses, inspired by the Burberry brand, music and the spirit and vitality of the British summer.
This summer, the commercial will actively cooperate with online and offline activities this summer. Fans can see these exclusive contents through Burberry global platform, including: Burberry.com, You Tube, Facebook, Sina Weibo, Youku and Twitter.
Four Bands / Four Cities / Four Nights
To celebrate the release of the advertising blockbuster, the four bands will perform live on Burberry events in four cities in May, Paris, Milan, New York and Sydney.
Burberry sunglasses will be available from Burberry.com, stores worldwide, and designated retailers from April 2012 onwards.
Burberry was founded in 1856. The company is headquartered in London and listed on the London Stock Exchange.
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