As the most direct link between consumers and brands, the terminal's professional product knowledge and skilled shopping guide skills play an important role in increasing store performance. The market is changing rapidly, brands are everywhere, and competition is becoming more and more fierce. This requires more professional personnel at the terminal level. In order to improve the professional level of the terminal personnel, improve the rate of single-entry, and achieve the "Great Leap Forward" in the store performance, Saslax has launched a new marketing strategy system terminal training session of "Decisive Terminals and Building a Million-Level Store".
The four large coffee floor terminals provide full empowerment. The courses cover the apparel industry trends, the 2019 autumn and winter fashion trends, the 2019 autumn new product selling points, the store visual wins, the operation of the nine landing indicators, etc., all-round help to create the strongest terminal stores, attracting Many new and old customers from all over the country came to the scene to attend the class and achieved a complete success.
01. Insight into the development trend of the apparel industry, grasping the market opportunity training session at the beginning, first of all, the training director Stephen takes the company's development history and industry development trend as the main topic, aiming to gain a deep understanding of the company's strength and insight into the development trend of the apparel industry, clenching Market opportunity.
02. Training new products and improving sales levels
Design director Milo, with his deep industry experience and in-depth understanding of his own products, combined with the 2019 autumn and winter fashion trends, Milo highlights the design inspiration, design concept, design theme and new product selling points and advantages of the new 2019 autumn. Everyone present can clearly and profoundly understand the current new products, which is full of harvest!
03. The value is in the way, the store wins in the visual
The wonderful sharing of planning director Matin at the training meeting received thunderous applause. According to the survey data, the reason for the customer to choose the store is that most of the visual occupation is 87%, while the three factors of hearing, smell and touch only occupy single digits. It can be seen that the store wins visually. .
In response to the current trend of visual wins, Matin gave reasonable guidance and suggestions for the creation of shop value, and created high-value stores through lighting, product display, decoration placement, and shelf combination.
04. Build apparel retail stores in all directions and improve terminal performance
Mr. Hellen, Dean of Saslax Business School, gave a hands-on experience with rich terminal practical experience. He explained the operation of the store from all aspects of people, finance, goods, shops and customers. Especially worth mentioning is the trump card she told at the scene. The course "Nine Indicators Data Analysis and Performance Achieving Plan" can greatly enhance the performance of terminal stores and make it easy for millions of stores to build.
At present, Saslax has established a comprehensive training system. In the future, Saslax will continue to carry out more specialized, systematic and diversified terminal training activities, build more professional and systematic service capabilities, and provide strong support for terminal stores.
In the future, Saslax is looking forward to working with you to open the future of the terminal store!
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