In the past few decades, the apparel industry has developed greatly, and a large number of domestic brands have emerged. However, with the development of the times, consumers have higher demand for clothing, and more pursuit of personalization in the clothing, the era of clothing stores lying to make money has passed.
With the development of intelligence and Internet, the apparel industry has ushered in new changes, and customization has gradually become the mainstream of consumption.
3D intelligent intelligence
In the past, the clothing industry, the inventory pressure is very high, the capital turnover is slow, most of the cost of clothing comes from the channel cost, and the clothes can not be sold and can only be sold at a reduced price. Nowadays, with the structural reform of the supply side of the apparel industry, the garment manufacturing enterprises have rebuilt the supply chain, data calculation and material distribution processes, and built a new 3D smart garment factory. The garment industry has ushered in new development opportunities.
The rise of the middle class
A market situation that cannot be ignored is the rise of the new middle class. One of the most obvious characteristics of the middle class is that it doesn't care about the amount of money. It is not enough to attract them. They are more individualistic and correct. It is precisely because of the rise of the new middle class self-awareness that has driven the growth of demand in the customized market, which has catered to the structural reform of the supply side and brought the blue ocean market of the customized industry.
Intelligent development
The most obvious feature of the 21st century is Internetization and intelligence. This change has been infiltrating and affecting our lives since the Internet entered China in the 1990s. Now the Internet has become an indispensable part of our lives, mobile payment. Smart home Internet of Things, artificial intelligence, etc. have influenced all aspects of our lives. Intelligentization has become a big development trend, and consumers are increasingly relying on and trusting intelligent devices.
Future direction: new retail
New retail is a hot word in recent years, and now it has become a real word. Traditional retail, with supermarkets and stores as the core, people and goods need to pass the "field" to get circulation. The emergence of e-commerce has broken the situation that the "field" occupied a core position, and people's daily consumption no longer depends only on the "field." In the data-driven new retail period, consumer demand and experience became more and more obvious, and the reconstruction of "people, goods, and fields" occurred again. In the new retail, the definition of the store began to derivate. The “field†of the offline store broke through the “place†of the past, but emphasized the “scenario†of intercommunication with the line; the interconnection between online and offline formed a ubiquitous Consumption scenario.
Every era has the characteristics of the times. The past successful experience is no longer applicable. Only by embracing the times and adapting to the trend of the times can we break through the dilemma.
Tailoring, taking advantage of the trend, the trend is king! ! !
Under the "Internet +" industry 4.0, the sages are brave in innovation, challenge the traditional menswear customization, and create a six-dimensional private system.
Considering the six factors of male body shape, color, style, individuality, portrait and scene, we will create a “six-dimensional private systemâ€, customize a full-quality men's clothing, and carefully weave high-quality fabrics, one-on-one fit, Highlight the elegance of the elite gentleman.
The cutting-edge intelligent technology and the innovative C2M model realize the direct processing of factory processing, and develop the personal service customization into a public service with super cost performance.
Customized with a new business model and customized system, we are now inviting franchisees to join menswear customization, create a new blue sea for menswear, and look forward to a bright future.
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