Linen, silk and chess, three Chinese cultural symbols touched together. On October 29th, the 2017 “New Shen Cup†Ancient Town to China Chess Group Invitational Tournament, hosted by the Zhenze Branch of the Chinese Chess Association of Wujiang District and Xinshen Group as the sole sponsor, was successfully held at the Silk Cube Tea House in Zhenze Old Street. The Nanxun team, Wuzhen team, Lili team, Zhenze Ciyun team and Zhenze team participated in the competition. The contest invited the national first-level referee Tongfufu as the referee.
The bridge is flowing, the antique, and the elegant Zhenze Old Street is the most suitable for a traditional Chinese chess competition. Early in the morning, the old street tea house was crowded with contestants and chess enthusiasts who came to watch the game. After the referee clearly announced the rules, the competition was conducted in a single-cycle team competition. The six teams are Crouching Tiger, Hidden Dragon, and a contest between the masters is about to begin.
The players are drawing lots. The older players are experienced and the chess path is old and steady; the young rising stars are not weak, and the chess is free. The chess players of each team are very talented, and they are still difficult to win for a long time. At the scene, I often heard the screams and sincere admiration of the onlookers.
Chess is one of the essence of Chinese traditional culture and deserves to be passed down and carried forward. As the sole sponsor of this competition, Xinshen has a similar passion for traditional culture and Chinese linen culture, and has been committed to innovating traditional linen culture in the inheritance, letting linen lead new fashion under the new concept and to the public. Eat, live, and live and become a healthy lifestyle. On November 4th, Sun Lin, a joint designer of Sun Shen, joined the Mercedes-Benz China International Fashion Week to release the trend of 2018 spring and summer linen fabrics. "The freedom of the spirit and the integration of folk customs" is the concept of the new application conference. It combines oriental classical elements with modern fashion design, and condenses Chinese culture on linen fabrics and displays them on linen fashion. The conference will show the world the power of Chinese linen fashion and open a window to share the fashion of linen.
The place where the chess competition is held is also the ancient town of Zhenze, which is also the location of the new application. It has a long history and culture. It is a famous silk town in China and a famous town in China. The ancient town vigorously develops the cultural and creative industries, and Xinshen is also actively involved in it: the linen industry, the independent industrial chain of linen spinning, weaving, fabric research and creation, and the creation of the Wencheng, the tourism and catering atmosphere of the ancient town. Shenlin Village and Zhenze Silk Town develop together to form an integrated ecosystem of silk, linen and many cultural industries.
Like chess and silk, linen is a fabric with a deep Chinese culture. The new application is rooted in history and culture, innovative in modern design, relying on the fashion platform of China International Fashion Week, promoting linen and sharing linen with the soft power of linen culture. The Chinese cultural gene is the initial heart and the feelings. On November 4th, Xinshen Lin & Sun Lin’s “The Age of White Clouds†was held, and this gene continued to be passed down with fashion as a link.
Editor in charge: Xu Yuehua
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