It has opened 1,300 counters and stores in mainland China and is the top five children's clothing companies in mainland China. After obtaining bank loans, it will expand to 2,100 strongholds. Zhuang Hongnan, deputy general manager of Yizheng University, pointed out that it has been profitable to march into the mainland for more than a decade and that the mainland market will still be given priority in terms of expansion and profit taking in the future. Instrument for the leading children's clothing channel in Taiwan, Acting world-renowned brands, the Acting Mickey and Snoopy children's clothing, children's wear market share of about Qi Cheng. In 2008, it consolidated revenue of about 4.3 billion yuan and pretax profit of about 110 million yuan. Its gross profit margin remained above 40% in recent years while its peer average interest rate was 20.9%. Its net profit margin for the past three years was 3.28 to 5.07%, higher than its peers Of the 2.3%, a typical Chinese crop stocks. Zhuang Hongnan, chairman of Flanagall, a subsidiary of the larger instrument company Shaodong, emphasized that with a loan of 590 million yuan, it will strengthen its access to mainland China and strengthen its IT system to make it more rapid and efficient in its expansion in Taiwan and mainland China . The following is an interview summary. Q: Is there an existing scale and future plan of China Instrument in China? A: Unlike the Infant House is a zero-to-three-year-old baby-based, our customer base is four to 12-year-old children's clothing, in the mainland there are more than 1,300 counters and stores, of which 75% are distributors, the rest is from camp. Acting and authorized children's wear brands include Chloe, LACOSTE, ESCADA and SNOOPY, ELLE, cuties, MONTAGUT and so a total of 13 brands, according to different regions, different characteristics of different brands. The mainland has 26 provincial cities, four municipalities, Dalian, Qingdao, there are more than 300 such prefecture-level cities, Jinhua this county-level cities also have more than 300, as long as each city set three strongholds, it is necessary more than 2,000 This goal is expected to reach 2,000 points in two years. Last year, the University of Taiwan and Taiwan in both China and Taiwan have about 20 billion turnover, the entire group revenue of more than 4 billion yuan, but because the rapid growth of the mainland, will soon exceed the size of the Taiwan market. Q: How do you think about the markets in both places? A: Last year, only 200,000 newborns were born in Taiwan and 14 million newborns were born in mainland China. Therefore, the rapid growth of mainland children's wear coupled with the golden boar year brought a 16.18x increase in the baby-boomer tide than the normal birth rate. Tide is about full three years old, the instrument, the market size has increased. Taiwan's future market must take a differentiated market. With a small market in Taiwan, but with more emphasis on quality, the demand in the Taiwan market is mostly produced locally in Taiwan and equally competitive. In addition to children's wear, Yizheng also stepped into the adult sports and leisure fashion market. In 1996, it took over Fila (FILA) Company. Filai Company has been profitable for several years. This shows that there is still room for development in Taiwan market. Can not cooperate with the development of the times, successful transformation. Q: This year's profit forecast? A: Last year was a very laborious year. However, it still maintained a profit of over $ 1 a share. This was mainly due to the mainland market's general concern. Taiwan was generally at a level playing field. However, the situation has obviously improved this year than last year. The mainland improved after about July last year and the Taiwan market improved only in September. Children's clothing is different from the adult market, is a necessity, although the short-term by the economic impact of purchasing power, but after all, to buy clothes, once bought back, will show greater growth momentum.
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