JNBY Jiangnan Women's Women's Winning Tmall Ideal Lifestyle Trend Pioneer Award Ceremony

In the Tmall Ideal Life 2017 trend release ceremony held on May 23rd, the “Jonker, practitioner of neutral wind design”-JNBY Jiangnan clothing brand was selected by Tmall as a “personal freedom” consumer trend brand, becoming a The first batch of "trend pioneer" businesses.

Tian Zhu, general manager of Jiangnan Puyi E-commerce Operation Center, stated: “The trend of people’s freedom is a vivid interpretation of Jiangnan Puyi’s brand concept – natural self, Jiangnan Puyi has always been shaping, and has always been pursuing the close relationship between design and life, and the life of Jiangnan commoner. Under the core of original design-driven products, Jiangnan Buyi will maintain the overall positioning of “natural self.” At the same time, in conjunction with new elements related to life and art, it will pay close attention to and explore more possibilities of life and deliver more for consumers. Fun wear experience.”

Tmall announced the brand upgrade in Shanghai, SLOGAN upgraded from "That is enough for cats" to "The ideal life of the cat". Tmall App also ushered in the history of the biggest changes, and launched a "list" of this strategic product.

In the launching ceremony of Tmall's ideal life trend held on the same day, Tmall, together with Alibaba Research Institute and Boston Consulting Group (BCG), released “Loving Green, Freedom, Freedom, Ingenuity, and Playfulness”. Five major trend words and awards for 27 trend merchants. These five major trends will run throughout the year and become key words for Tmall and even China's consumer market this year.

As the degree of openness in China’s society gradually improves and the culture is increasingly diversified, people’s mentality is more inclusive. They no longer feel embarrassed because they have exceeded the old boundaries. They have crossed the boundaries of age, and they have considered self-discipline and human freedom as a Trends. * In the past year, nearly 50 million people have purchased “neutral” style products. The JNBY brand has boldly broken through the established consumption boundaries of women’s clothing, allowing consumers to find themselves and demonstrate themselves, and stands out in the overall performance of Tmall Merchants, caters to “ People set free "consumption trends.

* The above Ali Big Data comes from all Amoy Department Stores (including Tmall Taobao)

Is a piece of clothing only a piece of clothing? No, a blouse can also be a short skirt, a cloak, or even a scarf. Don't be stereotyped. Don't frame everything. I'm who I am, and I'm free. I'll enjoy myself before the fitting mirror, and let me see what the world has changed.

JNBY, Just Natually Be Yourself.