Ten years, the national thermal underwear industry ups and downs. Since 1999, thermal underwear sales hot, product demand, the development and growth of the industry team, the industry brand rose from tens to hundreds. Experienced nearly a decade of market baptism, thermal underwear market once again hot this winter, a hot spot, where the mystery? Recently, the reporter visited one of the thermal underwear industry giant, Antarctic chairman Zhang Yuxiang.
"This year is a bumper harvest of thermal underwear industry." Zhang Yuxiang described to reporters this year the overall situation, he said, as a seasonal product, sales of thermal underwear susceptible to climate and temperature effects, coupled with the arrival of this winter early, cold air coverage, But also on the hot sales of thermal underwear has played a catalytic role.
Over the years, the thermal underwear industry is the old inventory war, and caught in the "who digest well, who's sales rise steadily" cycle. One of the logic is that wait until the peak season stock sold out, the manufacturers and then desperate to produce, backlog into the new year's inventory.
Is the thermal underwear can only "rely on weather to eat"; Is the weather is the only sales "dominate" and "savior" it?
In the face of reporters' questions, Zhang Yuxiang smiled assuredly. "Last year, Antarctic sold 1.6 million units and sold 3.2 million units this year. The so-called Antarctic sales doubled on the basis of a 100% increase in new products. , All sold in new products, the weather is really one thing, but for Antarctica, this is not a major factor. "
Zhang Yuxiang told reporters that in early 2009, Antarctic people put forward the goal of doubling sales. "To this end, our production plan as early as November has been completed, so the sales are new."
According to reports, the Antarctic people mainly take the product ordering system model. Sales growth mainly rely on pre-intensive, fully adequate preparation, to achieve new product growth of 100%. Of course, the sales growth and manufacturers confidence in the Antarctic brand and agents early efforts are also inseparable. All parties make concerted efforts to truly achieve the "early production, early delivery, distribution of goods as early as, more delivery."
This winter's thermal underwear market in addition to a few years ago, consumers familiar with the "Lycra" and other environmental selling points, but also added a lot of fresh nouns, "bamboo fiber," "automatic fever," endless concepts, has become a new promotional selling point of the business . In 2009, the Antarctic two single items, "Blossoming Fleece," "Golden Fleece," a total of nearly 900,000 sets of production.
Antarctica adheres to the principle of "product is product, product is product", constantly innovating, enhancing brand promotion, using advanced and popular design, practical and exquisite fabrics, low price and superb and beautiful craftsmanship to meet the needs of consumers at all levels , To create "let the Chinese people wear better" concept.
Zhang Yuxiang full of confidence told reporters that Antarctic sales target next year is 6 million sets, to truly become underwear in the "UNIQLO."
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