Approved by China International Trade Promotion Council and Quanzhou Municipal People's Government, the 3rd China (Quanzhou) Maritime Silk Road International Brand Expo and the 20th Cross-Strait Textile and Apparel Expo (referred to as Haisi Haibo Fair, English STCF2017) will be From April 18th to 20th, 2017, it will be held in Shishi City, a famous casual wear city in China. From April 24th to 27th, the Shishi International Fashion Week will be held.
This year, Haisi Haibo will present four “prominencesâ€: First, highlight innovation, creativity, creativity, and entrepreneurship, and create a new image of “fashion Shishi, livable and suitableâ€, and strengthen Shishi as a national model industry cluster and a famous Chinese leisure clothing city. The second is to highlight the effectiveness of the exhibition, set up a "bridge" between industry and market docking, gather more domestic and foreign buyers and exhibitors to dock purchases, and take orders for enterprises to enhance the overall participation of Haisi Haibo. The third is to highlight the professional market investment and operation, to promote the promotion of Shishi International Textile City; the fourth is to highlight business model innovation, promote the connection between the Internet and the industry, carry out cross-border e-commerce, micro-business and other e-commerce model innovation, promote online and offline The integration of domestic and international markets.
Leveraging the development of "Hai Si"
In the past, Quanzhou, as early as the Qin and Han Dynasties, was the starting point of the "Maritime Silk Road". It was the most prosperous in the Tang and Song Dynasties, and was given new meaning in the Ming and Qing Dynasties. At that time, the Port of Essence was the largest port in the East. Among them, the “Golden Sambo†of Shishi’s Auntie Tower, Liusheng Tower and Linyidu witnessed the starting point of the Maritime Silk Road – Quanzhou “Changhaishengzhongwan "The prosperity of the scene."
Today's Quanzhou has become an important transportation hub connecting China and ASEAN, and a “new†maritime silk route extends outward. As the famous brand capital, “China Shoes Capitalâ€, “China Leisure Clothing Cityâ€, “China Stone Carving Capitalâ€, “China Oolong Tea (Famous Tea) Townshipâ€, “China Porcelain Capitalâ€... more than 10 National industrial clusters are distributed throughout Quanzhou, and the degree of internationalization is increasing day by day, echoing the ancient “Haisi†culture.
In recent years, economic and trade exchanges between Quanzhou and countries along the “Haisi†have become increasingly active, and the Middle East, ASEAN and other places have become important trading partners of Quanzhou. As one of the important birthplaces of Yipai clothing, Shishi manufacturing has been exported to 163 countries and regions around the world, becoming an important starting point for “New Haisiâ€.
In order to implement the national 21st century Maritime Silk Road strategic concept and promote the national brand strategy, the third China (Quanzhou) Maritime Silk Road International Brand Expo (referred to as the Fair) will be held in 2017 on the basis of the success of the previous two sessions. It was held on April 18-20 in the Exhibition Art Center of Shishi Clothing City, Quanzhou. The exhibition will be dedicated to promoting business interaction between China and countries along the line, including ASEAN, South Asia, Japan, South Korea, the Middle East, East Africa, Central and Eastern Europe and other countries, promoting domestic and international brands, and enhancing the brand's international reputation and influence. Force, gather the Haixi brand effect, and promote economic and trade exchanges and cooperation.
It is understood that the 3rd China (Quanzhou) Maritime Silk Road International Brand Expo exhibition area is located in Hall 1 of Shishi Clothing City Exhibition Art Center. The pavilion has 3 floors with a total area of ​​26,000 square meters. The first floor is planned to be Quanzhou Haisi Element Display Area, Quanzhou Brand Trademark Display Area, Cross-border E-commerce Platform Exhibition Area, International Boutique Exhibition Area, Health Medical Intelligent Center, European Pavilion, 2nd floor plan is an international boutique exhibition area, and 3rd floor is planned as negotiation area. And a leisure service area. There are six main pavilions in the main exhibition area, namely “Hai Si, Tea, Porcelain, Fragrant Road, Pan-Home, Smart Manufacturingâ€, which will focus on the trade achievements of Quanzhou and Maritime Silk Road countries and regions in the new era.
Among them, two highlights worthy of attention are the Haisi Pavilion and the Intelligent Manufacturing Museum. In terms of the Haisi Pavilion, it is understood that the organizers will introduce innovative industrial companies from European countries such as Sweden, the Netherlands, Finland, Germany and Denmark to form the European Innovation Pavilion. The exhibition areas include: intelligent manufacturing, artificial intelligence, and deep processing of the ocean. , medical, high-end food, new materials (including textile new materials), etc., there will be dozens of European companies to Shishi exhibitors. According to another report, during the 3rd China (Quanzhou) Maritime Silk Road International Brand Expo, the “Maritime Silk Road Industry Fund†will be launched to invest in suitable European and American innovative enterprises to promote the transformation and upgrading of Shishi traditional industries. To create an international dual-innovation industry docking platform. In terms of smart manufacturing, this year will focus on home-based robots from Beijing Jinglun Century and Beijing Kangli Youlan. Robotics and artificial intelligence have become one of the highlights of this year's show. It is reported that Kangli Youlan is currently the top international robot manufacturer in China. During the exhibition, robot partners such as Microsoft and Intel may also be invited to visit.
Transformation and upgrading
Unlike the young China (Quanzhou) Maritime Silk Road International Brand Expo, this year, the Cross-Strait Textile and Apparel Expo (abbreviated as Haibo Fair) is 20 years old.
China's famous leisure clothing city, China's leisure fabric trade city - Shishi is located on the west bank of the Taiwan Strait, adjacent to Taiwan, Hong Kong and Macao, has a unique geographical advantage, is the distribution center and birthplace of China's famous textile and garment industry. Since 1992, Shishi has held more than a dozen clothing-oriented merchandise fairs in succession, and in 1995 it was positioned as a cross-strait textile and apparel fair.
In the past 20 years, Haibo Fair has promoted cross-strait industrial docking and promoted economic and trade exchanges at home and abroad as its main purpose, with the concept of “collecting famous clothing cities, expanding cross-strait markets†and “facing Taiwan, professionalism, leisure and fashion†to promote Shishi and even Fujian textile and garment industry development as the goal, constantly improve the level of exhibitions, expand the scale of exhibitions, each session has a new look and connotation.
This year's Haibo Fair will continue to play the platform role and historical accumulation of the exhibition with the theme of “new Silk Road, new cooperation and new integrationâ€, and promote the “21st Century†of Fujian Province. The core area of ​​the Maritime Silk Road and Quanzhou's “21st Century Maritime Silk Road Pioneer Area and Strategic Pivot City†will enhance the external influence and radiation of Shishi City, Quanzhou City and even Fujian Province, and achieve the goal of integration and development.
This year's Haibo Fair will be held in Shishi International Textile City from April 18th to 20th. The exhibition has a main exhibition area and three sub-division areas. The main exhibition area is located in Shishi International Textile City. At the same time, Shishi Garment City, Shishi Textile Machinery Market and Haixi (Shishi) E-Commerce Park are set up in three sub-districts to form “Samsung Yingyingâ€. The layout of the exhibition area. In terms of area, the main exhibition area in Shishi International Textile City will reach 110,000 square meters. If three additional exhibition areas are added, the total transaction area will exceed 500,000 square meters. The exhibits cover textiles, garments, fabrics, accessories, textile machinery, consulting and design, e-commerce service platforms, etc. The exhibits include Taiwan Pavilion, 2017/2018 China Leisure Apparel and Fabric Trends Exhibition Zone, National Fabric Pavilion Boutique Exhibition Zone, China Textile New Technology and application exhibition area, production, research and design, designer exhibition area, industrial cluster exhibition area, etc.
In the Internet era, under the new normal economy, mass entrepreneurship and innovation have become a new trend. The 2017 Haibo Fair has also ushered in new opportunities. The organizing committee will pay more attention to marketization and exhibition effectiveness. It is reported that this year's Haibo will have exhibitors from Taiwan, Zhejiang, Guangdong, Jiangsu, Xinjiang, Fujian and other places gathered in Shishi, of which the number of enterprises from Taiwan has reached more than 20.
Fashion release conversion results
Different from previous years, this year's Shishi International Fashion Week will be held in April 20-27 at the Fashion City Art Exhibition Center, Shishi Shimao Sky City, etc., including the opening show, fashion festival, designer release show, industry show. Docking, closing show and awards ceremony. This year's Fashion Week will highlight the characteristics of the design product conversion transaction, and introduce the two major platform resources of the domestic largest clothing information company Shenzhen Butterfly Company (Butterun.com) and the domestic well-known clothing industry training organization “Chuangchuang Shares†to create “transaction type†and “ The practical "fashion week" boosted Shishi into a transformation base for clothing "design, product, market".
The reporter learned from the organizing committee:
On the evening of April 24th, the opening ceremony of 2017 Shishi International Fashion Week will be held at Shishi Clothing City Exhibition Center. There will be a fashion show from China's Golden Top designer Mr. Carbine Yang Ziming from Shishi.
From April 25th to 27th, the 2017 Shishi International Fashion Designers Release Show (Clothing City Branch) will be held. It is planned to arrange 10 designer order shows and brand launches to release the SHOWROOM design exhibition display area around the show. And Shishi face accessories display, a designer and clothing company docking order meeting every day, to achieve "show and order."
In the same period, the 2017 Shishi International Fashion Week Shimao Fashion Festival (Shimao Branch) will be held, including 8 clothing release children's wear, Lolita costume special release show, college special catwalk show and Shishi clothing brand show show), and supporting DP Point display (ie, product feature display area) and other activities to achieve "show and buy".
On the evening of April 27th, the closing ceremony and awarding ceremony of 2017 Shishi International Fashion Week will be held in Shishi Shimao Sky City. There will be a top ten designer Yang Zi who uses Shishi fabric design and the theme of “Lionâ€.
According to another report, at least one internationally renowned designer (or brand) will be present at this year's fashion week, with at least three gold-top designers or top ten Chinese designers, and will be provided by Shishi fabrics. The fabrics are designed into ready-to-wear garments and released for the effective transformation of fabrics, designs and garments. In addition, at least 30 domestic and local designers will come to Shishi to participate in the show and trade with their latest works, and a fashionable feast will be in full bloom.
The supporting activities are wonderful
In addition to the above three major contents, the supporting activities of this year's Haisi Haibo Fair are also brilliant, as many as 11, including: the completion of the key project completion ceremony, the establishment of the Shishi Textile and Apparel Industry Alliance, the media meeting, "Hai Siqing "Arts Evening, the 8th China Textile and Apparel Entrepreneurship Day and Maritime Silk Road Industry Matchmaking Meeting, the Opening Ceremony of Haisi Haibo Fair, the National Textile Fabrics, Textile and Apparel and Accessories Industry Shishi Research Institute, National Textile Information Center Shishi Sub-center opened, 6.18 project docking and "Shishi Cup" college design talent matchmaking meeting, the 5th Shishi E-commerce Conference, the 6th "Shishi Cup" National College Graduates Fashion Design Competition and the 10th Global Textile Supply At the Chain Conference, a more exciting Haisi Haibo Fair is coming to us than last year.
Among them, Shishi E-Commerce Conference has been successfully held for four sessions as one of the main supporting services of Haibo Fair. This year, there is also a “Shishi Industry Belt Online Supply Matchmaking Meetingâ€. By recommending large sellers through a well-known third-party platform, Shishi Menswear Company provides good forms of goods and establishes deep cooperation in product design, distribution cooperation and channel complementarity. This year's Shishi E-Commerce Conference will be held on the first floor of the Shishi Qingchuang City Network Approval Center from April 18th to 20th. On the evening of April 18th, Shishi Qingchuang City will hold the first national net brand brand new product joint show, 4 On the evening of the 19th, there will be a brand show.
The Global Textile and Apparel Supply Chain Conference (TASCC) was founded in 2008. It is the international exchange platform for the China Textile Industry Federation to study the supply chain management and brand development of textile and apparel. The last session was held in Foshan, Guangdong. The conference will be hosted by the China National Textile and Apparel Federation. During the conference, there will be world-renowned clothing brands, corporate supply chain leaders from the United States, Italy, France, Japan, South Korea and Vietnam, as well as major domestic textile and apparel industry clusters. More than 600 guests including investment management financial institutions, industrial economic research experts and fashion designers gathered to share the latest changes in the supply chain structure in their respective fields, discover new discoveries in the process of intelligent manufacturing exploration, and promote the exchange of textile and apparel counterparts around the world. Cooperation to expand the international perspective of domestic companies.
20 years of persistence, from the simple brand display, to the "fundamental transformation" of market transformation and exhibition effectiveness, from the past focus on transaction volume, to the "transformation and upgrading" focusing on business model innovation and fashion lifestyle, from a single Haibo Fair, to the "double swords" of the Fair and the Haibo Fair, Shishi, once a small fishing port in southeast China, has become an internationally renowned city with innovative, fashionable, livable and "sea" flavor. The Haisi Haibo Fair will also become an important hand and strategic platform for Shishi, Quanzhou and even Fujian to build the “21st Century Maritime Silk Road Pioneer Zone and Strategic Pivot City†and “21st Century Maritime Silk Road Core Zoneâ€. It is a business card that we open the door to welcome guests and pursue the great rejuvenation of the "Chinese Dream."
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