January 23, 2010 Qipai · Tsinghua Intangible Cultural Heritage Review will be held in Xiamen. At this meeting, Hong Zhao, chairman of Fujian Qiong Group, disclosed that Qizai Group has registered an investment company in Xiamen for acquisitions and equity investments. This is also the past month, the second into the equity investment Min sent men's enterprises. Not long ago, Yang Penghui officially resigned seven wolves Co., Ltd., the secretarial post of the surgeon, manipulated by seven wolves chairman Zhou Shaoxiong injection of an investment company. With the two companies have entered the investment business, equity acquisitions and investment has become a new battlefield for men of Min faction. Brand Licensing Compared with the licensing of non-material cultural heritage protection interest, in the January 23 review meeting, the media is undoubtedly more concerned about the brand strategy of the new year. And Hong Zhao did not let reporters who arrived disappointed. According to its disclosure, in 2010, Qiaopai Group will spend two hundred million in Jinjiang headquarters to build a warehouse logistics center and high-end fabric production base. Among them, the huge investment in warehousing and logistics center aims to optimize its supply chain, "through the logistics system, drive development, production, logistics and sales integration of the four aspects of the supply chain." And it is noteworthy that in While starting up warehousing and logistics projects to integrate the internal supply chain, the integration of external brands by the QI licensing group is already under way. According to Hongzhao set to disclose, not long ago, Qiong licensing has been in Xiamen, capital injection to set up an investment company, "the registered capital of 200 million yuan, but the operating funds reached 500 million yuan." Investment company incorporated, the main task is to start the acquisition and Equity investment. Prior to this, Qipai had set up an investment company in Jinjiang headquarters. Hong Zhao set that the two investment companies for different markets, Jinjiang headquarters investment company's mission is to expand overseas, the two companies will not conflict. In the recent license plate spring and summer 2010 new conference, the license plate group had announced that it will build in Japan, Italy, France and other places R & D center. Coincidentally, a new battlefield, just before the announcement of the establishment of an investment company, the faction seized another stake in Fujian Septwolves, another faucet, and quietly invested in the layout of the business. At the end of last year, Yang Penghui, who had served in the Septwolves for many years, resigned as a deputy director and stepped out of an investment company invested by Zhou Shaoxiong. Septwolves set up the purpose of this investment company, whose purpose is the same for the future acquisitions and equity investment services. Just as the Septwolves and Pi licensing layout of the capital chess board, the nine animal husbandry King Men has long been in the acquisition of the siege on the battlefield. According to Lin Congying, the chairman of Jiuyang Wang, the Jowu King has already completed the acquisition of a domestic denim brand and the acquisition of foreign brands has also entered the liquidation stage. With the admission card, Min sent men in the acquisition and equity investment in this new battleground will be more intense competition. The industry believes that the min sent men collectively attack the equity investment, and the current men's industry is facing the status of the industry inextricably linked. After 30 years of development, at present, the development of Minbing men's clothing has reached a crucial node. The solidification of the original brand image made the men's clothing enterprise grow rapidly before the sustainable development and the bottleneck for the development came about. To continue the rapid growth, men's enterprises can only seek a breakthrough in two directions, one is to change the original mode of development, this path requires enterprises to internal management, channel construction and other aspects of the reconstruction, the difficulty is obvious. The other path is to use external power to acquire new ones through the acquisition or re-engineering of the cards, and to obtain incremental growth through quantity expansion. Judging from the recent collective boarding of men's clothing in Fujian Minpuchi, the latter route apparently has become the first choice for most men's enterprises. Acquisitions and equity investments have thus become a new battlefield for the men's enterprises in Fujian.
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