Creative in life, only to see if you have no intentions. , On the way to the future, few people are willing to leave the familiar and warm environment, not to choose a destination full of unknown and uncertainties, while the French entrepreneur Louis Houdart never nostalgia for such a comfort circle . He chose to leave the familiar France, came to an alienated China and was determined to realize his entrepreneurial dream here. Today, Louis founded the Secret Garden, a chain of 12 floral boutiques in Shanghai. After the successful expansion of the brand, Louis did not fight or succumb to success. He resolutely challenged himself again and founded Creative Capital brand consulting company. He set up offices in Shanghai, Shenzhen and New York successively and touched people's hearts again and again with stories. Dark blue will be the West | From MONTAGUT 2016 autumn and winter We meet with Louis, a French entrepreneur, in a moving subway car. Such an unusual meeting place reflects the life philosophy of Louis: From the beginning to the end, never stops. As the founder of the brand consulting firm, Louis has its own experience in the collision and interweaving of business and fashion. Just a few dozen minutes of interviews, through in-depth discussion of four issues, this innovative metropolis upstart for us to show his rich and powerful inner world. Brown Leather Jacket | From MONTAGUT Autumn / Winter 2016 Q 1. Why choose to start a business in China? China is currently in the transitional stage of economic development. The vibrant metropolis like Shanghai always brings together the best people and things. As the center of China's innovation industry, Shanghai's commercial vitality and vitality left me heartfeltly. Of course, choosing to start a business in China is not only from a commercial point of view, but from the very first Christmas in Beijing two decades ago, I really love this country. Beige windbreaker from MONTAGUT2016 autumn and winter Q 2. Do you think Chinese brand consulting, the most important is? I think the most important thing is innovation and practice. In life, the idea of ​​pursuing innovation can be observed from the beginning. I like to be an observer in the city, so I will choose to use the subway. Observing people's conversation and interaction often gives me inspiration. In the work is no exception, only in-depth understanding of existing things in order to follow up further innovation. In addition, practice is also a key factor in ensuring that innovation creates value. In practice, I often devote a lot of time and energy, especially in terms of detail. In the process of operating a brand, innovation is only the first step, and constant practice and improvement of its own capabilities and resources can we reach the end of success. Beige Parker | from MONTAGUT Fall / Winter 2016 Q 3. What do you think of Parisian fashion as you grew up in Paris? What's your French look in your eyes? In my opinion, the fashion in different regions actually reflects the culture of the local people. Parisian people will be more inclined to elegant, textured, not blindly chase the flow of style. In fact, "French" is more reflected in the personal characteristics of their own occupation and the balance of artistic style. Navy Blue Plaid West | From MONTAGUT 2016 Q / A Q 4. As a brand operating professional, what is your understanding of fashion and the brand? In my opinion, fashion and brand is actually a combination of art and humanity. The experience and qualities of the wearer can be displayed through clothing, not just a trendy material or pattern. I personally tend to prefer high-quality, simple cutouts that do not require much decoration, are comfortable and natural. As an entrepreneur who never stops and has been chasing for the next challenge, Louis also wants his clothing to be entrepreneurial, embodying his own character and temperament. This coincides with the continuous development of MONTAGUT and the pursuit of innovation. Its deep and engaging brand intent is an important reason for entrepreneurs. At the same time, MONTAGUT also respected independent innovation in a new era of entrepreneurship, and constantly self-improvement, build brand value, with superior quality of urban upstart achievement.
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