- From the "nine pastoral king riding cowherdas ring contest" to see the development of Chinese men's experiential marketing Sun Zi said: All war criminals, with positive, with odd wins. So good surprises, infinite as heaven and earth, inexhaustible rivers. End again, the sun and the moon is also. In the increasingly fierce competition, innovative models of men's marketing in China, how to "win with surprises," and "endless as the world, inexhaustible rivers," is the industry's long-term concern. From November 1, 2009 to January 20, 2010, JiuMin Wang (China) Co., Ltd. "Rui change by me, enjoy the life of pants - 2009 JiuMing Wang men's large tour and riding a bullfighter national Challenge Cup" lasted 3 months ,Finished perfectly. The event spans 35 cities in more than 10 provinces including Beijing, Shijiazhuang, Tianjin, Taiyuan, Lanzhou, Xi'an, Zhengzhou, Guiyang, Chengdu, Kunming, Guangzhou and Shenzhen, arousing keen interest in the industry. From the animal husbandry Kingo "Riding Bullfighter Challenge Cup", we can not only find the essence of experiential marketing, but also a glimpse of the development trend of Chinese men's experiential marketing - Chinese men's personalized service has begun to turn gorgeous personal service. By experiencing marketing through "cow," Dr. Byrd Schmidt pointed out in his book "Experiential Marketing," that experiential marketing is a process that takes consumers' senses, emotions, thoughts, actions, On the one hand, redefine and design the way of marketing. This way of thinking breaks through the traditional assumption of "rational consumers" and holds that consumers are both rational and sensual when they consume, and that consumers 'experiences before, during, and after consumption are consumers' behaviors and enterprises The key to brand management. The so-called "riding a bullfighter Challenge Cup", is the contestant wearing a Jiuhe Wang denim casual wear, riding a quite similar and really cattle "bullfighting machine", in the more violent jolt swing, who insisted on the time of cattle back The longest who wins. Won the crown, Asia, third runner-up, was sent to the United States by nine pastor Wang western cowboy life. With the "Riding Bull" activity, the Jowo King in each city's event site, not only displayed a rich men's clothing, also took the opportunity to release new products, and provide personalized customized on-site. In addition, the nine animal husbandry Wang also invited VIP customers and the audience into the store (cabinet) Appreciation and try on the new. In the new product appreciation and try on the process, we can also register online, upload photos and videos in the form of self-proclaimed and participate in the "Nine Jiu Mei national selectivism" activities. Lin Cong Ying, chairman of JiuMin Wang (China) Co., Ltd., said that "Riding Bull Fighters Challenge Cup" allows consumers in the product experience and lifestyle experience, fully understand the product quality and brand connotation, and deepen the friendship with the Jiu Houghong. Through "Riding Bull" activities, consumers or potential consumers experience the life style promoted by the brand in the fun activities and deeply understand the profound connotation of the brand and the excellent quality of the products. This is a new initiative of experiential marketing and promotes In-depth development of experiential marketing.