The world's top 400 COFCO member Snow Lotus brand ushered in the 45th anniversary of the birthday in 2010, Shijiazhuang North Mall in January on the day of the store was not only won the cashmere sales champion, but also to ask the mall's sales champion. This indicates that with the "China's first cashmere," said Xuelian in the new year will lead the domestic cashmere industry out of the bottom, full of vitality. January 26, Xuelian with the image ambassador, Golden Horse Award winner Li Bingbing visit Shijiazhuang North Mall, celebrating the 45th anniversary of snow lotus and the 14th anniversary of Northland Mall. The mall, a responsible person said with delight, snow lotus with the arrival of Li Bingbing, gathered a lot of popularity for the mall, the day's sales rose sharply. The snow lotus on January 26, a day's sales amounted to 1.35 million yuan, not only won the day shopping mall cashmere sales champion, more well-deserved aspirations of the North Mall day sales championship. In recent years, cashmere industry trend has been more sluggish, consumers still stay in the concept of cashmere and thermal underwear, down jacket on the same functional clothing above. As the store floor cashmere counter rising higher and higher, cashmere is more regarded as the exclusive apparel for the elderly. How to change the consumer's misunderstanding of "soft gold" and transform the functionality of cashmere clothing into a fashion industry has always been the goal pursued by all cashmere enterprises. The snow lotus brand in Shijiazhuang North Mall won the championship of sales is cashmere clothing sales in the mall won the first case, not only for a long time has been at a low tide of cashmere industry enterprises to enhance confidence, but also led to a comprehensive reform of cashmere thinking. A cashmere industry experts pointed out that although the phenomenon of homogeneity in the cashmere field still exists, the cashmere enterprises have clearly realized that taking the path of differentiation is the only way for the cashmere industry to gain new life. Since 2009, Snow Lotus brand has introduced a series of "ice-breaking" move aimed at getting out of their own fashion differentiation line. In Hebei alone, Saussurea and its strategic partner Beiren Group's joint promotion activities have never stopped. From July 2009 to January 2010, Saussurea received over 5.8 million yuan in three large-scale promotional activities in cooperation between the two parties Impressive sales record. From the beginning of July, Snow Lotus took a new model of Silk Road to showcase its three major brand apparel series for the first time in Northland Mall. By the end of October, the first Chinese Miss Zhang Zi Lin met with Shijiazhuang citizens at Xinbai Shopping Mall to decrypt the snow lotus autumn and winter clothing code. Demonstrated its snow lotus cashmere, Lotus natural casual life and other products, the single winter clothing into four seasons clothing, to meet consumer demand for four seasons of cashmere products. On January 26, Mr. Li Qun, general manager of China National Snow Saussurea National Distribution Department, donated 20,000 sea buckthorn saplings on behalf of Saussurea brand to "Million Forest" on behalf of Saussurea brand at the same time as Color Collection Color Series Cashmere Clothing. According to sources inside North Mall, the Colors collection became one of the most popular products in Northland Mall and was stolen from the store on the same day. Consumers who went to ask were informed by the clerk that the products were sold out, An endless stream of consumers come to consult. Snow lotus Colors series of great success, but also on the snow lotus change strategy one of the best. Since 2009, the three major brands designed by the global design team of Saussurea have not only received the great attention from the citizens of Shijiazhuang, but also have provided substantive sales returns. They are also the best proxy for the differentiated changes and can be described as the cashmere revolution Leader.