/ Leads /
At 17:00 PM on March 12, 2018, Amesma, a brand under the Masfil Group, released the 2018A/W theme series “Something like this†at the Shenzhen Museum of Contemporary Art and Urban Planning, officially kicking off the Shenzhen Fashion Week.
/ Feel the Vientiane in a calm /
AUM is the only brand in Shenzhen Fashion Week that is allowed to design a show on its own. In order to allow viewers to feel more consistent with the brand style and purely a show experience, from the creation of the stage to the seat of the audience, there is no infiltration. The design language used by AUM Mummer creates a simple, rustic and yet high-quality space atmosphere, which conveys a new height in the fusion of contemporary and natural.
In the show floor, an audience seat in a natural wood color was arranged in a circular shape, low-pitched and calmly arranged around the pine and cypresses. The entire show field had no extra furnishings except seats and pine and cypresses. The atmosphere was extremely concise and restrained, like a Vientiane. In the world of normalization, people are instantly introduced into a quiet atmosphere.
A fashion show with a normal attitude, along with music.
/ The beauty of life, life is good, probably this is
AUM2018A/W series inspirational figures come from American street photographer Vivian Maier. She has the ability to embrace strangers, enjoy her life, and maintain close contact with the world. Can always use the power of a "spectator" to record numerous life styles with the lens, revealing her immediate feelings and feelings of human feelings.
The theme of the new season series is "Likely To Do This". It is a metaphor for a gesture of freedom and rejuvenation. It maintains an unbiased approach to everything in everything, everything we see and think.
In this age of information fragmentation and aesthetic diversity, each person's uniqueness and richness are extremely precious and deserve to be understood and respected. The new series explores the “invisible city†and interprets the cultural life of different people. In the nostalgic era, it pursuing some fleeting beauty and let the fashion style show the beauty of communion between life and art.
/ Accept fresh things and diverse culture /
In this fashion week, AUM BAM crosses Eastern and Western cultures and breaks through the monotonous interpretation of "back to wrong" in the broad sense of the past to get rid of the inherent impression of natural labeling and to present a new fusion of women's life conditions in the context of the new era. It is a true, equal, inclusive and independent female image.
Differences and integration were expressed by AUM Bam in this release show. Not only has the brand consistently maintained its generous profile, it has also made more feminine and younger attempts in fabrics and elements. Old and new, classic and young, agile and whimsical, the designer combines these opposing design concepts into one and combines them to seek a balanced sense of beauty.
The new series of styles is a mix of eastern and western culture and history, focusing on the integration of new classical, retro sports and poetic tooling to create a dual image of nostalgia and the future. Not just retrograde and artistic, but the integration of the new wave and national culture.
/ Conclusion/
"Being Yourself" is our eternal business philosophy. We always adhere to the brand's consistent tone. At the same time, we closely follow the pace of the times and pay close attention to innovation. AUM is more concerned with designing and producing products at the right time.
Look at the so-called elegance and ideals in a normal manner, and experience mediocrity and simplicity in an elegant manner. The AUM2018A/W "something like this" series was released and it ended!
