Shenzhen Fashion Week 2016 Autumn/Winter 丨SIYI HUANG Huang Siyi: Design Is Self Expression

Designer: Huang Siyi

Dialogue brand

SZFW: What is the source of design inspiration released in Fall/Winter 2016? What elements will be included?

SIYI: Designers are loyal to their own feelings. Inspiration comes from what people see and hear in life. Fashion designers are even more exceptional. One important reason to like to be a designer is that I can use my design products to express my inner world. In the first Shenzhen Fashion Week, I used dark style to emphasize the self-confidence, independence, personality, and self-knowledge of modern professional women. "I know I want to What is the attitude of life? This is the side of my professional women's life. This year's fashion week follows the natural maternality of the woman that I did after my mother. The daughter taught me what love is and love is "giving!" From the previous “self” to the “no-ego” role that changed for children because of love, I tried a series of warm and lucid parent-child themes. Inspired by baby's usual toys and auxiliary educational props, while continuing the “do it yourself” brand concept, it also incorporates practical functions and decorative features such as cloth books, transparent pockets that hold brushes, blocks, and puzzles. The series of anti-traditional decoration and anti-traditional design techniques to reflect the way of anti-traditional parent-child clothing to run through the entire theme. Tell about a woman's transformation from girl to mother and a new understanding of LOVE.

SZFW: What is your usual style of dress? Do you appreciate the designer?

SIYI: I am a person with jumping thinking and like a variety of dress styles, so I don't like to limit myself and enjoy the variety of styles and styles I can hold. Every quarter will also be developed and designed according to different time periods, different moods, sentiments and inspiration. I think every designer who really loves design and loves fashion deserves to be appreciated, and the designers I admire are not limited to the apparel industry.

SZFW: How did your brand adapt to the environment in the “Internet+” era? For example, in the dissemination of new media, or will use some modern technology combined with clothing display.

SIYI: I understand that "Internet +" is not to let everyone do electricity suppliers, but to use the Internet to serve physical stores. To be precise, it is to use mobile Internet to serve physical stores. Because where are people, where is the business? People’s lives have been transferred from computers and televisions to mobile phones. Especially in the 80s, 90s, and even the millennial generations after the 00s, the new generation of people with amazing spending power, the Internet is their everything, life, interpersonal, communication, entertainment, etc., has reached the point of “no network, no survival”. Therefore, the future integration of online and offline O2O cross-border upgrades has become a required course in all retail sectors. There is no doubt that WeChat is the largest Internet tool for physical store marketing. Most people must open WeChat before they wear clothes in the morning, and they will finish the circle of friends before going to bed. Therefore, we are also starting to build an operating team for new media this year, and we are also actively looking at all new technologies and tools. We hope that in this round of commercial layout, we can use consciousness changes to bring about a new round of growth.

SZFW: Many times consumers are curious about the balance between design and real wear. Last year, when you said, “Doing your own way in the rampant era” does it mean that you don’t need to follow the trend and respect your personality is the best?

SIYI: Apparel design is practical art. The clothes we make are first used to wear, not to collect, but not to look. I think that an outstanding design, and its wonderful place is to adhere to the style of the brand, the perfect integration of fashion, design and practical wear, which is what I pay attention to in each season. Perhaps for this reason, buyers say that SIYI HUANG's clothing sales are very good and are very close to the market. Fashion is universal, personality is differentiated, and each brand is nothing more than a segment of its own locked-in market, with individuality and other brands to open the gap. As a consumer, it is important to choose a design that better reflects one's personality and temperament. It is important to find your own style. A confident, successful woman should know what she wants and what is best for herself.

SZFW: What are you looking forward to Shenzhen Fashion Week 2016 autumn and winter?

SIYI: Shenzhen is a city full of possibilities. It can give any person with ideal and pursuit sufficient soil to realize his (her) dream. So Shenzhen also gave birth to our perseverance, dare to dare to dare to pursue, and have ideals. Shenzhen people, I have been very confident in the team of Shenzhen Fashion Week, including many outstanding brands and designers gathered on this platform. At the first Shenzhen Fashion Week held last year, we felt the attention and influence from all walks of life. Force also saw a lot of excellent costume design works, fashionistas, unlimited interpretation of fashion ... These have greatly inspired the vitality of the city in Shenzhen, all this is indeed exciting and looking forward to. I am very confident in Shenzhen Fashion Week 2016 autumn and winter.

SZFW: The topic of original design has always been a concern. You also have cooperation with some buyer platforms. Do you think that the original design will occupy more and more market share in China? How do you think about the combination of original design and business?

SIYI: In recent years, China's original design has attracted more and more attention. The Fashion Week is also being promoted, introduced, and integrated with more resources for independent designer brands. Originally, the relationship between original design and business was interdependent, but China’s buyer shop system was still in its infancy and was not mature enough. We hope that the overall level of this piece can be improved as soon as possible. This will require everyone's joint efforts.

SZFW: As a brand owner/designer, what are the plans and expectations for brand development?

SIYI: As a designer, I was allowed to go about it; but as a brand owner, I must rationally and down-to-earth to lead the brand to my dream goal. We hope that through the release of Fashion Week, we will have a deeper understanding of the brand SIYI HUANG. Our brand advocates the courage to pursue self-confidence. Women's attitude towards life and corresponding design concepts are known and shared by our customers. Next, I will continue to pay attention to major fashion weeks, participate in fashion week, and bring SIYI HUANG to a more attention and attention position.

Shows 16:30 Wednesday MAR. 23rd