Poor economy, baby and children's products market contrarian rose trend. Yesterday, in the opening ceremony of "Tonglifu" Huadu Store, the children's clothing brand mall announced that it had launched a nationwide strategic expansion plan and planned to build 1,600 franchise stores within 3 years. By 2014, "National Women and Children Healthy Living Museum franchise up to 3,000 stores. Estimated market size over 7000 billion A large children's products chain management company director of the European Union Yongjun pointed out that at present about 30 million babies are born each year in China, of which 0 to 36 months, more than 70 million infants and children, 350 million children . According to authoritative statistics, in recent years, China's 0-3 year-old newborn household monthly consumption of 1,500 yuan, China's infant market is expected to more than 700 billion market; by 2010, with the birth of China's newborns entering a peak period, The infant market will also double on the existing basis to form a huge consumer market for women and children, "including a place where maternity and infants from 0 to 6 years old are covered in clothing, food, shelter, transportation, education and play etc. Consumer goods, a huge industry group. "Why pregnant baby products consumption can maintain high growth? Zeng Zhouming, general manager of Guangzhou Shan Yi Trading Co., Ltd., believes that consumption of pregnant baby differs from consumption of other daily necessities in that the purchase subject and the consumer are separated, and the traditional family favors infants and young children as well as young parents 80 years later The concept of advanced and high-quality consumption directly and profoundly affected the pattern of the pregnant baby retail market and even the entire industry. Chain mode to increase profit margins Zhang baby products franchisee pointed out that the gold industry far away, in fact, the Nuggets hard. "It seems the threshold is not high, but a lot of investment, product replacement is very fast, the industry increasingly competitive, profit margins are gradually tightened." Reporters learned that relative to the global market for pregnant baby products, such as France PRENTAL, Italy CHICCO , The United Kingdom MOTHERCARE, Japan Nishimatsu House, the United States Toy's RUS (Toys R Us) annual sales of billions or even billions of dollars in the mall, China has yet to emerge an annual turnover of more than 3 billion regional professional market. "At present, the market for women and children is only 20% developed," said the European Yong Army. Stationed in Huadu Tonglifu T100 parenting children's clothing official said that in their own brand at the same time, choose and professional cooperation of pregnant and baby professional chain, expecting to produce the effect of industry consolidation, "just as brand appliances stationed in the United States the same." It is understood , "Tong Laifu" is a comprehensive chain system of shopping malls, health catering, parenting education, health care and star service, which is a comprehensive maternal and child health chain system. Apart from the maternal and child mall, Solar baby swimming project ", maternal and child health care special services, baby personalized service. According to Tong Leong Children's Products Chain Management Co., Ltd. Zhao Jing introduced in 2014, to create "Tong Laifu" National Women and Children Healthy Living Museum franchise stores 3000, and the industry extends to Australia and Malaysia, New Zealand and other countries.