90s of last century, Quanzhou footwear in the domestic market set off a vigorous licensing campaign, far-reaching impact, all from Anta started the first shot of the licensing campaign. In 1999, Anta took the lead please Kong Linghui to help out, the brand effect was significant. Since then, the original export processing Jinjiang shoe manufacturers have to follow suit, U-turn into the domestic market. For a time, dozens of brands wind and water, Quanzhou Jinjiang gradually from a sports shoes production base into a sports shoes brand base. After signing an agreement with the national table tennis team, Ding Zhizhong decided to launch a large-scale advertising that year. The third month after the ad was put on, the effect started to appear, and the vendors lined up in front of the factory. This licensing mode, so that ANTA quickly won a high reputation, sales of more than 2,000 franchise points rose sharply. In 2001, Anta took a decisive step toward opening a full-scale transition from footwear-producing enterprises to brand-operating enterprises in the field of apparel products such as sportswear and accessories, and at the same time, re-creating Anta's store model - Sports Supplies store. Since 2004, Anta has become a famous brand in China with the prestige of "China Well-Known Trademark", "China Top Brand Product" and "China Inspection-Free Product", etc. It is an expansionist based on domestic and global strategic development. October 2004, Anta huge sums of money sponsored the Chinese Basketball League for three consecutive years, becoming the sole designated partner CBA professional league sports equipment. At that time, Anta sponsored CBA's cost investment is predicted to more than 120 million yuan. This shocked the Chinese sports industry: the national brand broke the monopoly of international top brands in China. In order to develop the CBA series products, one of the major moves of Anta in 2005 was the establishment of a "sports science laboratory," with its headquarters in the corporate headquarters, Covers an area of ​​4,000 square meters, nearly 50 researchers. In 2007, Anta replaced the original "I choose, I like" slogan which was familiar to the general public, and replaced it with a new slogan of sportsmanship and internationalization - "keep moving, never stop". This year is a significant year for Anta and Quanzhou sports brands. In July of the same year, Anta listed on the main board of the Hong Kong Stock Exchange, creating two firsts for the price-earnings ratio and the financing amount of listed sportswear enterprises. It also set off a market craze for Quanzhou sports brands in the following two years. In 2009, Anta beat Adidas, Li Ning and other brands in the bidding competition and became the partner of the Chinese Olympic Committee from 2009 to 2012. Since then, Anta will be "2009-2012 Chinese Olympic Committee sports apparel partners" and "2009-2012 Chinese sports delegation partners" status, set off for Chinese athletes including the 2010 Vancouver Olympic Games, 2010 Year Guangzhou Asian Games, London 2012 Olympic Games, etc., including 11 major international comprehensive games to provide championship equipment.