On September 15, on behalf of enterprises apparel online shopping VANCL (Van off) announced the entry into the jeans market, with 79 yuan low price buying strategy, VANCL once again become the focus of apparel online shopping industry. The VANCL launched the 8 models of jeans compared with the previous standard models, the style is more stylish, with a sense of design; and in production are all handed over to the factory with Levi's and other international brand OEM experience. It is reported that this is VANCL launched the first autumn and winter products launched this year, officially opened the prelude to hot autumn and winter clothing season. According to VANCL insiders said that the design and production of jeans is VANCL "buyer mode" a successful attempt. Previously, VANCL has been emphasized internally to the internationally renowned clothing brand ZARA learning, thereby enhancing the fashion design capabilities to speed up the reaction speed of the supply chain, and ultimately improve product cost. Industry analysts believe that VANCL skilled in Internet marketing out of the right in the country, this time the introduction of "buyer mode" will make VANCL grip the international fashion trends, shorten the product design cycle, new products will be more abundant. "Buyer mode" sought after by the mainland garment enterprises in foreign countries, the fashion buyer is a 50-year-old mature career, is not uncommon, the buyer is also known as Ya "fashion hunter." These "fashion hunters" often fly in the fashion show in Paris, London, Milan and other places, the camera lens to Europe's top brands every season fashion, so that those luxury brands are hard to find. Some luxury brands of the latest models, they only need to slightly modify, paste another trademark, you can order production. Spain's famous fashion brand ZARA is a foreign "buyer model" of the typical representative. Zara's design is the designer, market experts and stock experts trinity. First by designers and "Fashion Hunter" to collect fashion information, and then by the designers based on these collected information for analysis, sorting and classification, hand-sketched design sketches. And then by the designer and marketing experts, purchasing experts, business team together to discuss the sketch, so that all products can maintain the overall "Zara style." Every product from Zara's design until it is shipped to store shelves, an average of only 10 to 15 days time, the size of 12,000 kinds of models introduced each year. Fiscal 2008 (February 2008-January 2009) Inditex Group, a member of ZARA, reported sales of 10.47 billion euros, a figure that reflects the success of the "buyer model." ZARA also gave many hints to domestic entrepreneurs, ZARA in the Mainland is seen as "fast fashion" on behalf of. After the financial crisis, a large number of small and medium-sized domestic enterprises slowed down, while online shopping ventures suddenly emerged. The reason is that online shopping businesses to provide consumers with inexpensive products. In addition, Internet users can find a lot of fashionable and trendy products through online shopping, which may be attributed to the "buyer mode" concern of domestic apparel online shopping enterprises. VANCL successfully copied "ZARA model" It is understood that, VANCL as early as the beginning of its creation ZARA specialized in the "buyer model", and to some extent was a success. In less than two years since its establishment, VANCL has rapidly expanded its range from men's shirts and polo shirts to womenswear, children's wear and footwear. It is understood that the average daily VANCL sold 20,000 single, nearly 40,000 products. Recently, the pace of strategic adjustment of VANCL has obviously accelerated. According to VANCL design department, the company last year in addition to inviting international designers to join the ranks of the international standards, and now also trained more than a dozen buyers team. The work of these buyers is to participate in fashion festivals in Europe and the United States and Hong Kong, shopping malls, fashion boutiques, and fashion exchanges, in order to find the most popular fashion elements. VANCL's own team of Korean designers and other designers will process and innovate based on the information and design provided by the buyers. This model not only makes the design cost less, but also minimizes the production cycle with the rapid response mechanism of e-commerce, so as to provide consumers with the most cost-effective products. The VANCL flagship jeans is quite bold, stylish, sexy, be VANCL "buyer mode" a successful attempt. This reporter learned that the purchase of the 8 jeans from well-known designer from the hands of internationally renowned brands Levis, Guess, Calvin Klein long-term OEM manufacturer OEM. 79 yuan pricing, so that the industry stunned. Even VANCL price will be transferred to the original price of 200 yuan, than the same quality and design of the brand has the advantage. Industry analysts believe that through the successful use of "buyer mode", VANCL as the representative of the online shopping business success with the international fashion trend, and greatly reduce design costs, shorten the production cycle, to become China's fast fashion brand representatives near the goal step.