Shanghai Fashion Week 19AW preview | MISHKA, street legend never disappears #THUG LIFE#

The street culture brand MISKAA was founded in 2003 by Brooklyn, New York by Greg Rivera and Mikhail. As a popular street fashion brand in the world, MISHIKA means "Little Bear" in Russian. He is a domineering and born domineering, and shows the MISKA rebellious personality, love of freedom, hot and sexy, domineering expression, and dare to speak the DNA. A megaphone that expresses the true attitude of the world to the world.

MISHKA's principal, Greg Rivera, was once an excellent cartoonist in Hollywood. When 3D animation began to occupy the market, he shifted his position into the street fashion clothing field, playing a new world of painting and creativity, and will be on street art, music and culture. The understanding is integrated into the design of the apparel, creating a high-end street fashion brand that is now all over the world.

MISHKA founder Greg Rivera

MISHKA's one-eyed image "eyes", the unique Keep Watch eyeball image, firmly imprinted in the hearts of global eye fans, flowing to the bones, rising to the soul, making MISKA the most well-known American street in the world One of the cards.

Founder Greg Rivera is signing fans

Wonderful in the past

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SUPERMARKETSS19

In the 1990s, large-scale economic growth in the United States, the booming of consumerism, the crowded shelves in supermarkets and the array of goods on the shelves to meet the needs of all people. The design of MISHKA SS19 was inspired by the retro visual packaging, which was fully demonstrated in the “supermarket culture”. This season's series incorporates the focus of supermarket culture into fashion design, with colorful retro packaging patterns, plus oily rock, stains, blurs, broken, messy images, the retro vision of the 90s is interpreted to the extreme, is the street trend, music, Artful respect is a lifelong aspiration for freedom, freedom, and freedom from bondage.

#THUG LIFE#AW19

Rap is the expression of street attitude, the booming 90s, rap from thinking, vision to life, possessing the weapon-like lethality and appeal, is the most powerful interpretation of #THUG LIFE#.

Pay tribute to the classics and explore the heritage and legend of street culture. #THUG LIFE# is a legend, and MISHKA makes the legend never end.

Inspired by American culture, MISHKA AW2019 combines the style of the American and East Coast streets with a mix of Old School and Gangsta Rap logo styles. This season's clothing shows an unrestrained sense of enthusiasm and enthusiasm.

MISHKA AW2019 retains the brand's original graffiti-style DNA tone, and uses a large 90-year-old high-saturated color fill as a collocation. The overall color scheme is more advanced and organized; Oversize's layout design, Gangsta style graffiti, album cover The graphic elements, as well as the low-fidelity classic character images, are incorporated into the visual expression of the “THUG LIFE” theme of this season's clothing design.

In addition, as a traditional American street fashion brand, it will also boldly try the composite TPU, corduroy and other materials that have never been used before, to create a nostalgic style under the rendering of Vintage style, let the classics return to the public's sight. .

Today, the resistance, subversion and breaking of routines represented by street fashion culture are no longer the niche of fashion. MISHHA expresses the maverick and domineering personality, which is what people want to express. Self, is true #THUG LIFE#

MISHKA AW19

#THUG LIFE#

Lighting Shanghai Fashion Week

Bursting street tide

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