A down jacket after the discount price is 1860 yuan, an ordinary jeans price of 690 yuan, wool wool coat containing 40% of the price is also close to 1,500 yuan ... ... Reporter visited the mall shopping malls and found that recently businesses have new products Winter clothes are placed in the most eye-catching position on the counter, and their prices are very expensive.
At a certain brand of men's clothing counters at Guocheng Mall, the reporter saw that the price of a leather garment was 3,299 yuan. It is embarrassing that this jacket does not participate in any discount activities. In addition, although some clothing is also marked with a promotional price ranging from 7 to 90 percent, but the discounted price is also difficult to accept, in a certain brand of women's counters in the mall, the reporter picked up a thin sweater, the label on the clothes The price is 1580 yuan. When a reporter asks if he can offer a discount, the salesman said that he can get a discount of 20% after the discount.
In a brand-name counter mainly based on leisure, the reporter saw that the price of a cotton shirt is 800 yuan, and it is understood that the price of similar clothes last year was only 600 yuan. Seventy-eight hundred yuan T-shirts, four-digit winter coats, the price is not low. “Now everything has increased in price, and clothing prices are also expected.†The sales staff is not arguing that a shopping guide told reporters that the rise in winter clothes this year is generally around 30%.
After visiting several shopping malls, the reporter learned that this year's autumn and winter clothing has shown a sharp rise, usually between 10% and 20%. According to the different textures and thicknesses of clothing, prices have been raised by 100-400. Between yuan. The sales staff of the clothing counter at the Chinatown Shopping Mall in Sucheng told reporters that the average purchase price of these stores was tens of yuan more than the same period last year, and some even reached hundreds of yuan, including cotton clothing. The increase was significantly greater than other materials. Trainee reporter Pang Ruilian reporter Huang Hua public voice: price rises and prohibitive "Now the clothes in the shopping mall is really only dare to look, do not dare to buy! A little thicker, better jacket, at any time must be a thousand dollars, it really makes people 'impressed.'" Although most shopping malls today have discounted autumn and winter clothing, most of the consumers still complained when interviewed by reporters.
“The discounted clothes are either broken code or old money. This year’s new clothes are a little discounted. A coat that can be bought for a few hundred dollars last year has exceeded $1,000 this year. In a circle, he found that he could not buy two coats for one month's wages.†Talking about rising clothing prices, Ms. Li, who works in a certain public institution, is quite “depressedâ€.
The reporter saw in a large shopping mall in Luohe Middle Road, Hecheng, that the price of winter clothes this year has mostly reached the “four-digit number.†Many well-known brands have even increased by more than one-third compared with last year. According to her experience, according to her experience, as long as the mall is engaged in activities, almost all brands will participate, and some clothing can reach 50% to 70% off. “But this year, I don’t know if these brands are If you want to raise your price, or the cost really rises a lot, those brands that were able to discount before this year are mostly not discounted."
"At this time last year, buying good quality sweaters would be five or six hundred yuan. The shirts and jeans that are underneath are just a few hundred dollars. It takes almost a thousand dollars to buy a winter outfit, but this year is definitely No. “The public Zhu Jing told reporters that there were thousands of shirts and sweaters that were used before, but it was only an individual phenomenon. In the eyes of many consumers, those are luxury items that can be found in shopping malls this year. Thousands of coats are everywhere.
In addition to finished clothing, the prices of all kinds of custom clothing are also “high and high†this year. Auntie Zhang, who lives in Huxi Family of Textile West Road, told reporters: “My body is quite fat. Most of my usual clothes are tailor-made, just like the long wool coat I had on my body. I was custom-made in a clothing store last year. It cost me 400 yuan, but I still want to do one more thing this year. I'll ask you in the store. Good guys, the short coats of the same fabric are over 600." She sighed again and again: "This is going up again. It's not even wearing clothes."
“Intended to buy thermal underwear for children on the Internet, and found that the price of online shopping clothes has generally risen this year. It was known that this year should be given more than a few sets of children to buy.†Online shopping family Ms. Zhao said in puzzled: “I heard that cotton has already With price cuts, why did the price of clothes this year rise instead of falling?â€
As the basic raw material of the textile industry, the price of cotton does have a negligible impact on the price of textiles. So, is the current soaring price of clothing market, is it really being “incited†by cotton prices? According to the reporter's access to relevant information, it was reported that the domestic cotton quotation was about 18,000 yuan/ton in September last year. Afterwards, the quotation surpassed 30,000 yuan/ton mark in March this year and reached the highest value in ten years. At that time, industry insiders predicted that cotton prices may continue to climb. Fortunately, since April of this year, the domestic cotton price has dropped significantly, and it has now dropped to around 20,000 yuan per ton.
In response to this problem, Yan Hu, the manager of Bosideng Brand Clothing Co., Ltd., who has been operating for many years, analyzed the situation. He said that although the spot price of cotton has fallen by nearly 40% since March this year, in fact, most of the enterprises are still in the inventory phase of raw materials because most of the autumn clothes are produced using spring cotton. Due to soaring cotton prices last year, many cotton companies have blindly stockpiled large quantities of cotton. Now that the cotton price has dropped, the production cost of enterprises has increased greatly, which has caused the price of products to rise. Affected by this, the general price increase for autumn and winter is also reasonable.
Yan Yan further analyzed with reporters, “Actually, the cost generally only accounts for about 20% of the price in the apparel market. There are many reasons for the current price increase. The most important reason for the huge price difference between the retail price and the ex-factory price is that In the circulation process, all aspects of the price increase continuously.†He said that price increase is a collective action in all aspects, such as ex-factory prices rose by 20%, agents in order to increase profits, will gradually increase the discount price tag space to increase profits. These factors have pushed up the price of clothing. And many garment processing companies in Shenzhen, Zhejiang, Shanghai and other places, need to transport garments to all parts of the country's clothing wholesale, logistics costs are also increasing, virtually boosted the price of clothing.
“There is a significant increase in domestic clothing prices. Another reason is that in recent years, domestic apparel brands have competed to take the high-end route and prices have started to be in line with international standards.†Ms. Ni, who runs a multi-year women’s business at Jin Mao Mall in Suzhou, said that many domestic In order to raise their prices, producers have purchased foreign brands or registered foreign brands and packaged themselves into foreign brands, and domestic products that are covered with “foreign coats†have doubled in value. In addition, the reporter saw on the Internet that the same style and content of 70% wool coats, a domestic brand sales price of 560 yuan, while an international brand labeled "high imitation" products are sold for nearly thousand dollars. Trainee reporter Pang Ruilian reporter Huang Hua market forecast:
Next spring price trend is not optimistic. It is understood that the domestic cotton is mainly planted in the north, because the weather has continued to be fine some time ago, the large number of cotton picking market in the north is larger, the cotton market has sufficient supply, and the cotton price is unlikely to rebound sharply in the short term . The reporter learned from many clothing operators that most of the company’s inventory products will be digested during the autumn and winter sales of the current round, and later it will purchase cotton or cotton yarns with lower prices. In addition, due to the increase in prices caused by the 2011 spring inventory of backlog will be digested in the spring of 2012, there may be a wave of slight price cuts in the spring next year.
However, for this argument, Yan Hu is cautious. He believes that the cost of clothing is now rising, even if the price of raw materials, cotton, is still a high down, the impact will not be too great; in addition, in addition to the cost of raw materials, there is the processing cost of clothing, is also showing a steady Rising trend. Some of the garment processing factories at the beginning of the year experienced “recruitment difficulties†and “employment shortagesâ€, and companies have raised wages for workers. "Also, the rise in oil prices has also led to an increase in transportation costs, coupled with the impact of factors such as rising housing rents, so it is too early to judge the next year's price trend in the apparel industry."
At a certain brand of men's clothing counters at Guocheng Mall, the reporter saw that the price of a leather garment was 3,299 yuan. It is embarrassing that this jacket does not participate in any discount activities. In addition, although some clothing is also marked with a promotional price ranging from 7 to 90 percent, but the discounted price is also difficult to accept, in a certain brand of women's counters in the mall, the reporter picked up a thin sweater, the label on the clothes The price is 1580 yuan. When a reporter asks if he can offer a discount, the salesman said that he can get a discount of 20% after the discount.
In a brand-name counter mainly based on leisure, the reporter saw that the price of a cotton shirt is 800 yuan, and it is understood that the price of similar clothes last year was only 600 yuan. Seventy-eight hundred yuan T-shirts, four-digit winter coats, the price is not low. “Now everything has increased in price, and clothing prices are also expected.†The sales staff is not arguing that a shopping guide told reporters that the rise in winter clothes this year is generally around 30%.
After visiting several shopping malls, the reporter learned that this year's autumn and winter clothing has shown a sharp rise, usually between 10% and 20%. According to the different textures and thicknesses of clothing, prices have been raised by 100-400. Between yuan. The sales staff of the clothing counter at the Chinatown Shopping Mall in Sucheng told reporters that the average purchase price of these stores was tens of yuan more than the same period last year, and some even reached hundreds of yuan, including cotton clothing. The increase was significantly greater than other materials. Trainee reporter Pang Ruilian reporter Huang Hua public voice: price rises and prohibitive "Now the clothes in the shopping mall is really only dare to look, do not dare to buy! A little thicker, better jacket, at any time must be a thousand dollars, it really makes people 'impressed.'" Although most shopping malls today have discounted autumn and winter clothing, most of the consumers still complained when interviewed by reporters.
“The discounted clothes are either broken code or old money. This year’s new clothes are a little discounted. A coat that can be bought for a few hundred dollars last year has exceeded $1,000 this year. In a circle, he found that he could not buy two coats for one month's wages.†Talking about rising clothing prices, Ms. Li, who works in a certain public institution, is quite “depressedâ€.
The reporter saw in a large shopping mall in Luohe Middle Road, Hecheng, that the price of winter clothes this year has mostly reached the “four-digit number.†Many well-known brands have even increased by more than one-third compared with last year. According to her experience, according to her experience, as long as the mall is engaged in activities, almost all brands will participate, and some clothing can reach 50% to 70% off. “But this year, I don’t know if these brands are If you want to raise your price, or the cost really rises a lot, those brands that were able to discount before this year are mostly not discounted."
"At this time last year, buying good quality sweaters would be five or six hundred yuan. The shirts and jeans that are underneath are just a few hundred dollars. It takes almost a thousand dollars to buy a winter outfit, but this year is definitely No. “The public Zhu Jing told reporters that there were thousands of shirts and sweaters that were used before, but it was only an individual phenomenon. In the eyes of many consumers, those are luxury items that can be found in shopping malls this year. Thousands of coats are everywhere.
In addition to finished clothing, the prices of all kinds of custom clothing are also “high and high†this year. Auntie Zhang, who lives in Huxi Family of Textile West Road, told reporters: “My body is quite fat. Most of my usual clothes are tailor-made, just like the long wool coat I had on my body. I was custom-made in a clothing store last year. It cost me 400 yuan, but I still want to do one more thing this year. I'll ask you in the store. Good guys, the short coats of the same fabric are over 600." She sighed again and again: "This is going up again. It's not even wearing clothes."
“Intended to buy thermal underwear for children on the Internet, and found that the price of online shopping clothes has generally risen this year. It was known that this year should be given more than a few sets of children to buy.†Online shopping family Ms. Zhao said in puzzled: “I heard that cotton has already With price cuts, why did the price of clothes this year rise instead of falling?â€
As the basic raw material of the textile industry, the price of cotton does have a negligible impact on the price of textiles. So, is the current soaring price of clothing market, is it really being “incited†by cotton prices? According to the reporter's access to relevant information, it was reported that the domestic cotton quotation was about 18,000 yuan/ton in September last year. Afterwards, the quotation surpassed 30,000 yuan/ton mark in March this year and reached the highest value in ten years. At that time, industry insiders predicted that cotton prices may continue to climb. Fortunately, since April of this year, the domestic cotton price has dropped significantly, and it has now dropped to around 20,000 yuan per ton.
In response to this problem, Yan Hu, the manager of Bosideng Brand Clothing Co., Ltd., who has been operating for many years, analyzed the situation. He said that although the spot price of cotton has fallen by nearly 40% since March this year, in fact, most of the enterprises are still in the inventory phase of raw materials because most of the autumn clothes are produced using spring cotton. Due to soaring cotton prices last year, many cotton companies have blindly stockpiled large quantities of cotton. Now that the cotton price has dropped, the production cost of enterprises has increased greatly, which has caused the price of products to rise. Affected by this, the general price increase for autumn and winter is also reasonable.
Yan Yan further analyzed with reporters, “Actually, the cost generally only accounts for about 20% of the price in the apparel market. There are many reasons for the current price increase. The most important reason for the huge price difference between the retail price and the ex-factory price is that In the circulation process, all aspects of the price increase continuously.†He said that price increase is a collective action in all aspects, such as ex-factory prices rose by 20%, agents in order to increase profits, will gradually increase the discount price tag space to increase profits. These factors have pushed up the price of clothing. And many garment processing companies in Shenzhen, Zhejiang, Shanghai and other places, need to transport garments to all parts of the country's clothing wholesale, logistics costs are also increasing, virtually boosted the price of clothing.
“There is a significant increase in domestic clothing prices. Another reason is that in recent years, domestic apparel brands have competed to take the high-end route and prices have started to be in line with international standards.†Ms. Ni, who runs a multi-year women’s business at Jin Mao Mall in Suzhou, said that many domestic In order to raise their prices, producers have purchased foreign brands or registered foreign brands and packaged themselves into foreign brands, and domestic products that are covered with “foreign coats†have doubled in value. In addition, the reporter saw on the Internet that the same style and content of 70% wool coats, a domestic brand sales price of 560 yuan, while an international brand labeled "high imitation" products are sold for nearly thousand dollars. Trainee reporter Pang Ruilian reporter Huang Hua market forecast:
Next spring price trend is not optimistic. It is understood that the domestic cotton is mainly planted in the north, because the weather has continued to be fine some time ago, the large number of cotton picking market in the north is larger, the cotton market has sufficient supply, and the cotton price is unlikely to rebound sharply in the short term . The reporter learned from many clothing operators that most of the company’s inventory products will be digested during the autumn and winter sales of the current round, and later it will purchase cotton or cotton yarns with lower prices. In addition, due to the increase in prices caused by the 2011 spring inventory of backlog will be digested in the spring of 2012, there may be a wave of slight price cuts in the spring next year.
However, for this argument, Yan Hu is cautious. He believes that the cost of clothing is now rising, even if the price of raw materials, cotton, is still a high down, the impact will not be too great; in addition, in addition to the cost of raw materials, there is the processing cost of clothing, is also showing a steady Rising trend. Some of the garment processing factories at the beginning of the year experienced “recruitment difficulties†and “employment shortagesâ€, and companies have raised wages for workers. "Also, the rise in oil prices has also led to an increase in transportation costs, coupled with the impact of factors such as rising housing rents, so it is too early to judge the next year's price trend in the apparel industry."
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