Roland Idu "LAIDEE" from the fashion capital - Paris, France, is a well-known French women's brand in 2005 to enter the Chinese market. "LAIDEE" is popular among consumers since its launch in China. With its stylishness and individuality, LAIDEE focuses on incorporating corporate culture into the brand management philosophy of its designers and has made "LAIDEE" a representative of the new generation of Chinese women's brands.
"LAIDEE" means the original meaning of the French: ideas, ideas, imagination, but also represents the LAIDEE brand spirit: thinking, independent, tasteful modern women. Over the years the brand has always stressed: exquisite fabrics, concise style, delicate crafts, pure colors, natural mix. The LAIDEEFROMWOMAN (thought of a woman) is the LAIDEE brand slogan.
Brand Positioning:
1, the core age group: 30-35 years old, the generalized age can be extended up and down 5 years old;
2, the target consumer group:
(1) core consumer groups: fashion city beauty with high economic capability and fashion appreciation;
(2) broad consumer groups: business managers, business management, government and community leaders, intellectuals and the arts community;
3, consumer group consumption patterns: individual experience, rational consumption;
4, the brand suitable for dress occasions: work, social, leisure status.
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