Focus on new trends in the development of footwear brand art

Looking at the frontier of the market, in today's increasingly homogeneous products and the similarities in the background of channels, the competition among consumer groups is even fiercer. So how to create a unique product value of the enterprise, how to seize the eye of consumer groups, "brand" is undoubtedly the magic weapon to victory. Because in the market, the target consumer group can create a unique impression is the company's brand, which is a differentiated product value, and at the same time branding is often inseparable from the integration of corporate culture. For this reason, it is particularly important to find out the cultural differences between brands in the market.

Based on this, many domestic economists conducted research and induction, and generally agreed that art is a brand-new breakthrough in the cultural market under the new era. For example, on a blank sheet, if there is nothing, it is a blank sheet, but if we paint a beautiful pattern on it, then it becomes an artwork; if the person painting on it is World-class painter, then the value of this piece of Paper is immeasurable. This is just like our brand, if we can incorporate the new era of artistic conception and make a point in the actual development based on our own brand culture. Although we cannot guarantee that it is a fashion work of art, at least it has a distinctive atmosphere, which undoubtedly also creates the highlights of the brand objectively and also meets the consumer needs of many groups in the market.

Undoubtedly, with the significant improvement of domestic living standards, consumers are increasingly demanding brands, especially footwear products. In addition to satisfying basic functions such as comfort, warmth, and practicality, consumers also require brand features. In line with their own temperament and aesthetics. In the face of various sensory needs of consumers in the footwear market, art is a breakthrough that is generally favored. Especially in the market where 80 and 90 are the main consumers of the new era, for them, art has become a brand culture concept that is advancing with the times. When assessing the situation, the current brand's artistic development model (China Shoes Network) can be directly reflected in the artistic elements of the shoe style or the artistic layout of the shop's visual effects. Especially the implantation of artistic elements can not be underestimated for the development of shoe enterprises. Not only can it create a brand's own unique product genes, but it can also create a distinctive difference for consumers. The value of experience, thus becoming the cornerstone of the shoe brand to achieve differentiated marketing.

Admittedly, the role of art in a brand's role in innovative design and implementation of differentiated marketing is crucial. Based on this, in the process of selecting artistic elements for integration, various domestic shoe enterprises are fully considering the actual situation of their own brands, choosing the most suitable artistic style for brand development, or dynamic or elegant or fresh or edgy Wait. Only in this way can the brand be promoted to embark on a more successful artistic development path.

For example, in the case of Converse, a well-known shoe brand, Converse has repeatedly innovated its brand elements since its inception, especially in the field of graffiti shoes. For this reason, Converse graffiti shoes also represent an artistic style on certain levels, or hip-hop or trend. Especially in the graffiti shoes market in Yangzhou, it has become a household name of Rolls Royce, which must be attributed to its cultural spirit and artistic concept. In addition, Reebok and other sports shoe brands in this regard are not weak, Reebok this year again launched a series of new elements of the new era of artistic elements. Daphne, the women's shoe brand, followed closely, leveraging the elements of natural flowers to embed the natural art breath into the design of shoes, and opened the “flower blossoming” feast that responded to the forefront of the women's shoe market.

All in all, the new consumer demand for footwear has driven the rapid changes in the new style of the market. In this new economic era full of fashion concepts, the art is nothing but the focus of innovation in the global footwear brand. At the same time, it is not only a navigation device for shoe companies to enter the new market in the era, but also a window for shoe companies to realize the cultural value of their own brands, or even affecting many footwear fashion brands in the country in a wide range of areas in the next few years. Market trends. For this reason, art is bound to become a new trend in the development of the future fashion footwear industry.